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Get to know CoreMedia with a personal introduction from an expert.
What you’ll get
- Explore key features relevant to you
- See how businesses like yours have grown with CoreMedia
- Guidance on changing platforms like a pro
Connecting with eCommerce
CoreMedia Content Cloud connects easily with eCommerce tools.
What is an eCommerce integration?
Connecting two technology products or services together to share information is called an integration. We do it because it makes a process easier, simpler or quicker to do. Connecting CoreMedia Content Cloud with eCommerce tools makes the process of planning and executing buying journeys across your digital channels much more straightforward. Importantly, it also drives a much better result for your customer’s digital experience.
Why do I need eCommerce integrations?
It's much easier for your teams to manage everything from one CMS platform instead of two technologies. Freeing up time and resources significantly increases productivity, diverting time away from manual tasks and allowing space for creativity and strategic thinking. Connecting CoreMedia with your eCommerce tools will take away any manual data or content sharing tasks and bring everything needed to create seamless buying experiences into a single CMS platform.
How can I get the best from an eCommerce integration?
Now you’ve got commerce capabilities integrated with the CMS you can start using CoreMedia’s built-in content management features to create and optimize your customer buying journeys.
Plan and build commerce journeys inside our Content Studio. Offer customers opportunities to buy across your digital touchpoints, including websites, apps, social media and point of sale. Embed product information inside rich media video and image assets and enable one-click purchase from this content anywhere on your site. Tag related products to automatically offer customers buying recommendations and optimize conversions with automated follow-ups when customers drop out of the buying journey.
What eCommerce tools does CoreMedia integrate with?
We have ready-to-go connectors for many of the most popular eCommerce tools, including:
Salesforce, Commercetools, SAP commerce cloud, Elastic Path, HCL commerce, Spryker commerce
For the tools that don’t yet have an out-of-the-box connector, CoreMedia’s flexible, composable architecture allows easy developer access to build and configure new integrations. CoreMedia can even be configured to integrate with homegrown bespoke commerce solutions.
Our team of experts are your team of experts
Explore and learn with our resources
Smart content management
Surprise and delight customers with iconic content everywhere, all the time.
- Preview in-context before publishing
- Unlock the power of your teams with workflow and scheduling
- Keep it compliant with built-in DAM
Personalized experiences
Nurture customers with personalized experiences at every opportunity.
- Omnichannel customer targeting
- Link customer data platforms to leverage audience insight
- Integrate artificial intelligence driven hyper-personalization
Real-time conversations
Convert visitors into buyers with conversational experiences, contextual content and a human touch.
- Guide customers through their buying journey using video shopping, chatbot, live chat and more
- Manage all calls and gain insights into interactions from web to contact center
- Prioritize contacts and let high-value users talk to real people, to maximize ROI
Inspirational commerce
Grow your business by connecting the buying journey and converting sales.
- Built-in connectors for Salesforce, SAP, HCL, Elastic Path, Spryker and more
- Integrate live product feeds at a global scale
- Turn rich media into one click shoppable content
Calculating
Stage 1: Fragmented: Multiple Channels
You’re a digital dinosaur!
You have a beautiful website, but with fragmented digital experiences, you run the risk of extinction.
It’s time to evolve.
Your audiences want a seamless experience, no matter what's happening behind the scenes. When your experience is different or difficult, it’s important to start with the basics, such as cultivating a holistic approach to online digital experiences. Realign your teams, platforms, processes, goals, and metrics around a comprehensive view of the online experience. Focus on the end-to-end customer journey cutting across channels, desktop and mobile.
Stage 2: Integrated: Multiple channels
You’re a fish!
Signs of exciting life are starting to form. Your DX is responsive and adaptive but it’s not quite personalized yet.
Keep swimming!
The integration of your brand content across every touchpoint (website, online store, social media, emails, apps, point of sale) creates immersive experiences. These flagship sites combine content-rich brand experiences with immediate conversion capabilities. Business teams and marketing are closely aligned. However, while the digital experience is responsive and adaptive, it’s not yet personalized.
Connect with an expert
Stage 3: Instant: Global expansion
You’re a crocodile!
You’re taking it global. Speed and scalability are key and just like a crocodile, you’re fast…but you’re clumsy.
Oh snap!
In this stage, the online digital experience becomes completely dynamic. You need content that is global, yet relevant, with plenty of local insights: Who is the user? Are they using a mobile phone? Is it raining where they are? Is it snowing? If it is, maybe they need warm, waterproof boots. All of this contextualized information creates a better user experience. With one global orchestration, you’re able to adapt everything, in whatever country or language you choose – while keeping turnaround times low. So keep evolving.
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Stage 4: Dynamic: Real time personalization
You’re a lion!
You’re reaching more customers in more countries and languages than ever before, and now you’re finally hunting and collecting info with precision.
But you can do more to keep your brand roaring!
As you graduate to the Instant level, you’re able to rapidly update everything - not just in one language and for one country, but in 20 languages and for 100 countries. Speed and scalability are key, driven by the need to roll out global campaigns in all languages and all touchpoints and make updates in minutes or hours, not weeks. But there’s still more to do to reach nirvana.
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Stage 5: Immersive: Elevated experiences
You’re Captain Content!
You’ve done it! You have opposable thumbs AND you’re saving the world with your seamless, elevated customer experiences.
You're a superhero in the digital space.
Your digital world and your physical world are blending together in the most complementary way possible. When shoppers visit your store, they’ll be greeted with their pre-selected products. Language changes dynamically depending on country of origin – it's like the whole store was set up just for your one specific customer.
In this final stage, your customer experience is truly immersive and superior, and your flagship store merges your physical and digital world into one, with a truly personalized individual experience.
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