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CoreMedia Connect and Partner Engage were so insightful!

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Sera Filiz

Last month, for the first time in two years, we finally got to meet in-person to talk about the latest trends in digital experience and content management.
 
The event took place at Hamburg’s Barefood Deli, where almost 200 attendees came together. With a theme centered around the unique advantages of personalization in digital experience, we were lucky to have so many amazing presentations from customers, including Deckers Brands, Vienna’s Tourist Board, and DMG MORI – and even a very creative partner “slam” session, from our awesome sponsors: adesso, Arvato Systems, bitgrip, IBM iX, ]init[, T-Systems Multimedia Solutions, and Monday Consulting.

Additionally, we heard about the personalization efforts involved in launching the user-centric platform germany4ukraine.de, in just 10 days on behalf of the German Federal Ministry of the Interior and Community, and how KSB built its E2E platform using CoreMedia, pushing customer experience to a truly seamless level. 

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With lots of food and coffee breaks along the way, we also pre-launched our new campaign app and finally rounded out the day with some very fun stations, including a caricaturist and a face-recognition software that tried very hard to accurately guess our ages! 
 

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Day two was all about our partners, sponsored by Translations.com and Renegade Agency. The possibilities for content creation are truly limitless, and it was great to see so much innovation brought to life.  
 
We’re very lucky to elevate experience, drive impact alongside you, our community.

Thanks for making it such a great event! 

Stage 1: Fragmented: Multiple Channels

You’re a digital dinosaur!

You have a beautiful website, but with fragmented digital experiences, you run the risk of extinction.

It’s time to evolve.

Your audiences want a seamless experience, no matter what's happening behind the scenes. When your experience is different or difficult, it’s important to start with the basics, such as cultivating a holistic approach to online digital experiences. Realign your teams, platforms, processes, goals, and metrics around a comprehensive view of the online experience. Focus on the end-to-end customer journey cutting across channels, desktop and mobile.

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Stage 2: Integrated: Multiple channels

You’re a fish!

Signs of exciting life are starting to form. Your DX is responsive and adaptive but it’s not quite personalized yet.

Keep swimming!

The integration of your brand content across every touchpoint (website, online store, social media, emails, apps, point of sale) creates immersive experiences. These flagship sites combine content-rich brand experiences with immediate conversion capabilities. Business teams and marketing are closely aligned. However, while the digital experience is responsive and adaptive, it’s not yet personalized.

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Stage 3: Instant: Global expansion

You’re a crocodile!

You’re taking it global. Speed and scalability are key and just like a crocodile, you’re fast…but you’re clumsy.

Oh snap!

In this stage, the online digital experience becomes completely dynamic. You need content that is global, yet relevant, with plenty of local insights: Who is the user? Are they using a mobile phone? Is it raining where they are? Is it snowing? If it is, maybe they need warm, waterproof boots. All of this contextualized information creates a better user experience. With one global orchestration, you’re able to adapt everything, in whatever country or language you choose – while keeping turnaround times low. So keep evolving.

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Stage 4: Dynamic: Real time personalization

You’re a lion!

You’re reaching more customers in more countries and languages than ever before, and now you’re finally hunting and collecting info with precision.

But you can do more to keep your brand roaring!

As you graduate to the Instant level, you’re able to rapidly update everything - not just in one language and for one country, but in 20 languages and for 100 countries. Speed and scalability are key, driven by the need to roll out global campaigns in all languages and all touchpoints and make updates in minutes or hours, not weeks. But there’s still more to do to reach nirvana.

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Stage 5: Immersive: Elevated experiences

You’re Captain Content!

You’ve done it! You have opposable thumbs AND you’re saving the world with your seamless, elevated customer experiences.

You're a superhero in the digital space.

Your digital world and your physical world are blending together in the most complementary way possible. When shoppers visit your store, they’ll be greeted with their pre-selected products. Language changes dynamically depending on country of origin – it's like the whole store was set up just for your one specific customer.

In this final stage, your customer experience is truly immersive and superior, and your flagship store merges your physical and digital world into one, with a truly personalized individual experience.

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