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- Explore key features relevant to you
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Connect with your audience through Email & SMS Marketing Campaigns
Take your marketing campaigns to the next level with CoreMedia’s solutions.
What is Email Marketing?
Email Marketing involves sending email campaigns directly to your audience’s inboxes to promote products, services, or content. It has been shown to improve results, such as driving sales, improving traffic to the website or nurturing relationships, especially when taking advantage of real-time personalization tactics. It includes a variety of email formats, such as newsletters, promotional emails, transactional emails, and more.
What is SMS Marketing?
SMS Marketing, also known as text message marketing, refers to sending promotional messages, updates, or alerts to a targeted audience via text messages. These messages are limited to 160 characters and are typically used to promote products, services, events, or other offers. This type of campaign is known for its immediacy, high opening rates, and potential for driving quick responses from customers.
Tips for a successful Email Marketing Campaign
These are key steps to set your Email Marketing Campaigns up for success. Firstly, understand your audience, including their characteristics, interests, and preferences. Segment your lists based on demographics and interests, and personalize content beyond just names, offering tailored language and offers. Moreover, keep layouts simple, avoiding overload with information or images. Include clear call-to-actions to direct your audience effectively. Finally, use attention-grabbing subject lines and utilize automation workflows to save time and minimize errors.
Tips for a successful SMS Marketing Campaign
When it comes to SMS Marketing Campaigns, these are essential best practices to follow. First, obtain explicit consent to send text messages, ensuring clear disclosure and avoiding overuse. Then, ensure that the recipients know your company for context and trust, by clearly identifying your brand on the sender. Try to always use simple language and include clear call-to-actions with relevant links. But make it personal and utilize segmentation and personalization to tailor the messages to the audiences’ preference and characteristics. Lastly, consider timing carefully and choose optimal times for sending messages.
Our team of experts are your team of experts
Explore and learn with our resources
Smart content management
Surprise and delight customers with iconic content everywhere, all the time.
- Preview in-context before publishing
- Unlock the power of your teams with workflow and scheduling
- Keep it compliant with built-in DAM
Personalized experiences
Nurture customers with personalized experiences at every opportunity.
- Omnichannel customer targeting
- Link customer data platforms to leverage audience insight
- Integrate artificial intelligence driven hyper-personalization
Real-time conversations
Convert visitors into buyers with conversational experiences, contextual content and a human touch.
- Guide customers through their buying journey using video shopping, chatbot, live chat and more
- Manage all calls and gain insights into interactions from web to contact center
- Prioritize contacts and let high-value users talk to real people, to maximize ROI
Inspirational commerce
Grow your business by connecting the buying journey and converting sales.
- Built-in connectors for Salesforce, SAP, HCL, Elastic Path, Spryker and more
- Integrate live product feeds at a global scale
- Turn rich media into one click shoppable content
Calculating
Stage 1: Fragmented: Multiple Channels
You’re a digital dinosaur!
You have a beautiful website, but with fragmented digital experiences, you run the risk of extinction.
It’s time to evolve.
Your audiences want a seamless experience, no matter what's happening behind the scenes. When your experience is different or difficult, it’s important to start with the basics, such as cultivating a holistic approach to online digital experiences. Realign your teams, platforms, processes, goals, and metrics around a comprehensive view of the online experience. Focus on the end-to-end customer journey cutting across channels, desktop and mobile.
Stage 2: Integrated: Multiple channels
You’re a fish!
Signs of exciting life are starting to form. Your DX is responsive and adaptive but it’s not quite personalized yet.
Keep swimming!
The integration of your brand content across every touchpoint (website, online store, social media, emails, apps, point of sale) creates immersive experiences. These flagship sites combine content-rich brand experiences with immediate conversion capabilities. Business teams and marketing are closely aligned. However, while the digital experience is responsive and adaptive, it’s not yet personalized.
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Stage 3: Instant: Global expansion
You’re a crocodile!
You’re taking it global. Speed and scalability are key and just like a crocodile, you’re fast…but you’re clumsy.
Oh snap!
In this stage, the online digital experience becomes completely dynamic. You need content that is global, yet relevant, with plenty of local insights: Who is the user? Are they using a mobile phone? Is it raining where they are? Is it snowing? If it is, maybe they need warm, waterproof boots. All of this contextualized information creates a better user experience. With one global orchestration, you’re able to adapt everything, in whatever country or language you choose – while keeping turnaround times low. So keep evolving.
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Stage 4: Dynamic: Real time personalization
You’re a lion!
You’re reaching more customers in more countries and languages than ever before, and now you’re finally hunting and collecting info with precision.
But you can do more to keep your brand roaring!
As you graduate to the Instant level, you’re able to rapidly update everything - not just in one language and for one country, but in 20 languages and for 100 countries. Speed and scalability are key, driven by the need to roll out global campaigns in all languages and all touchpoints and make updates in minutes or hours, not weeks. But there’s still more to do to reach nirvana.
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Stage 5: Immersive: Elevated experiences
You’re Captain Content!
You’ve done it! You have opposable thumbs AND you’re saving the world with your seamless, elevated customer experiences.
You're a superhero in the digital space.
Your digital world and your physical world are blending together in the most complementary way possible. When shoppers visit your store, they’ll be greeted with their pre-selected products. Language changes dynamically depending on country of origin – it's like the whole store was set up just for your one specific customer.
In this final stage, your customer experience is truly immersive and superior, and your flagship store merges your physical and digital world into one, with a truly personalized individual experience.
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