Get to know CoreMedia with a personal introduction from an expert.
What you’ll get
- Explore key features relevant to you
- See how businesses like yours have grown with CoreMedia
- Guidance on changing platforms like a pro
Take your marketing to another level
Maximize omnichannel marketing automation.
What’s omnichannel marketing?
Omnichannel marketing puts the customer at the heart of the experience. It’s about understanding how customers want to interact with you and responding with digital experiences that deliver this consistently across channels and devices. It’s about removing friction, making it as easy as possible for customers to get what they need. If I browse your content at work on my laptop, continue on the train home via mobile, then pick up with my tablet on the sofa that night, I want each experience to feel seamlessly consistent. If I spend time giving you data, I want to take that with me across devices and channels. I want you to remember what I liked and didn’t like and use this information to deliver content that’s helpful to me personally. I want all of this to work seamlessly wherever I am and however I choose to engage with you. That’s omnichannel marketing.
What are the advantages of omnichannel marketing?
If you get it right, omnichannel marketing will build loyalty, increase customer engagement, and ultimately improve your ROI. Removing friction for customers is about making it as easy as possible for them to buy and interact with you. Doing this well across all your channels and devices means less chance a customer will go to a competitor. Simple really. The more seamless your experiences across channels and devices, the longer your customers will spend engaging with your brand, and longer engagement times mean more opportunities to convert a sale. Finally, consistency across all your properties is ultimately less resource intensive to manage, especially with the right CMS tools, which means less effort for a higher return. Happy days.
Why is omnichannel marketing important?
Customers just expect seamless omnichannel experiences. Most people will abandon you and go somewhere else after only 5-6 seconds if the experience is not up to scratch. And as online and offline digital experiences increasingly merge with more digital point of sale and connected devices, customers will expect you to bring these channels into the mix too. You need a single view of the customer that spans every channel and interaction. You need content management and digital experience tools that let you create and manage data driven, personalized customer experiences across all your digital properties. This is what customers expect and if you don’t provide it, they will get it from someone else.
What are the challenges of omnichannel marketing?
Co-ordinating content across multiple channels, markets and devices is incredibly complicated and time consuming. Accessing customer data and trying to personalize and target adds a further level of complexity you can’t manage without the right tools. To deliver advanced omnichannel marketing you need an advanced digital experience platform. This means tools to analyze customer data and design, create and publish content experiences across all your touchpoints using a single system. It means a single toolkit to integrate customer data, rich media content, product information, commerce, personalization and targeting.
Simple solutions
Our team of experts are your team of experts
Explore and learn with our resources
Smart content management
Surprise and delight customers with iconic content everywhere, all the time.
- Preview in-context before publishing
- Unlock the power of your teams with workflow and scheduling
- Keep it compliant with built-in DAM
Personalized experiences
Nurture customers with personalized experiences at every opportunity.
- Omnichannel customer targeting
- Link customer data platforms to leverage audience insight
- Integrate artificial intelligence driven hyper-personalization
Real-time conversations
Convert visitors into buyers with conversational experiences, contextual content and a human touch.
- Guide customers through their buying journey using video shopping, chatbot, live chat and more
- Manage all calls and gain insights into interactions from web to contact center
- Prioritize contacts and let high-value users talk to real people, to maximize ROI
Inspirational commerce
Grow your business by connecting the buying journey and converting sales.
- Built-in connectors for Salesforce, SAP, HCL, Elastic Path, Spryker and more
- Integrate live product feeds at a global scale
- Turn rich media into one click shoppable content
Calculating
Stage 1: Fragmented: Multiple Channels
You’re a digital dinosaur!
You have a beautiful website, but with fragmented digital experiences, you run the risk of extinction.
It’s time to evolve.
Your audiences want a seamless experience, no matter what's happening behind the scenes. When your experience is different or difficult, it’s important to start with the basics, such as cultivating a holistic approach to online digital experiences. Realign your teams, platforms, processes, goals, and metrics around a comprehensive view of the online experience. Focus on the end-to-end customer journey cutting across channels, desktop and mobile.
Stage 2: Integrated: Multiple channels
You’re a fish!
Signs of exciting life are starting to form. Your DX is responsive and adaptive but it’s not quite personalized yet.
Keep swimming!
The integration of your brand content across every touchpoint (website, online store, social media, emails, apps, point of sale) creates immersive experiences. These flagship sites combine content-rich brand experiences with immediate conversion capabilities. Business teams and marketing are closely aligned. However, while the digital experience is responsive and adaptive, it’s not yet personalized.
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Stage 3: Instant: Global expansion
You’re a crocodile!
You’re taking it global. Speed and scalability are key and just like a crocodile, you’re fast…but you’re clumsy.
Oh snap!
In this stage, the online digital experience becomes completely dynamic. You need content that is global, yet relevant, with plenty of local insights: Who is the user? Are they using a mobile phone? Is it raining where they are? Is it snowing? If it is, maybe they need warm, waterproof boots. All of this contextualized information creates a better user experience. With one global orchestration, you’re able to adapt everything, in whatever country or language you choose – while keeping turnaround times low. So keep evolving.
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Stage 4: Dynamic: Real time personalization
You’re a lion!
You’re reaching more customers in more countries and languages than ever before, and now you’re finally hunting and collecting info with precision.
But you can do more to keep your brand roaring!
As you graduate to the Instant level, you’re able to rapidly update everything - not just in one language and for one country, but in 20 languages and for 100 countries. Speed and scalability are key, driven by the need to roll out global campaigns in all languages and all touchpoints and make updates in minutes or hours, not weeks. But there’s still more to do to reach nirvana.
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Stage 5: Immersive: Elevated experiences
You’re Captain Content!
You’ve done it! You have opposable thumbs AND you’re saving the world with your seamless, elevated customer experiences.
You're a superhero in the digital space.
Your digital world and your physical world are blending together in the most complementary way possible. When shoppers visit your store, they’ll be greeted with their pre-selected products. Language changes dynamically depending on country of origin – it's like the whole store was set up just for your one specific customer.
In this final stage, your customer experience is truly immersive and superior, and your flagship store merges your physical and digital world into one, with a truly personalized individual experience.
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