![Yoox [Picture]](../resource/blob/66670/051feb92f0552c10eee181e9e7d42e29/yoox-picture--data.png)
![VL [Picture]](../resource/blob/66660/23e522a4b0940eeb4fdffadd2c7308ed/vl-picture--data.png)
Get to know CoreMedia with a personal introduction from an expert.
What you’ll get
- Explore key features relevant to you
- See how businesses like yours have grown with CoreMedia
- Guidance on changing platforms like a pro
The difference between DXP and CMS?
The driver behind many global brands, our versatile DXP can support your digital ambitions for years to come.
What is a DXP?
Our composable Digital Experience Platform builds on the traditional functionality of a content management system. It adds the tools and integrations you need to fully unify your marketing toolkit, allowing you to deliver the digital experiences today's customers demand. Data, analytics and insights, commerce, omnichannel content and advanced personalization are a few of the features you can expect.
What are the benefits of a DXP?
A unified toolkit to deliver advanced customer experiences using a single software platform. Our DXP brings together customer data, product information, commerce tools and rich content, for end-to-end experience design. Utilize any current or future channel with true omnichannel content management. Powerful tools straight out-of-the-box, as well as endless options to customize using hundreds of pre-built connectors to the most popular 3rd party platforms. A flexible, scalable tool that will adapt to your needs.
What’s the difference between a CMS and DXP?
DXP and CMS both provide content management functionality, and our Content Cloud DXP has a powerful content management engine at its core. DXP’s go further though, building on traditional content capabilities with advanced features. Omnichannel capability extends your reach, allowing you to design content experiences across all customer touchpoints, not just websites. DXP’s have advanced personalization and marketing automation capabilities, analytics, and campaign testing features. A good DXP delivers deep integrations with CRM, commerce and product data, unifying these tools into a single experience design platform.
Which is the best DXP?
The best digital experience platform is one that will partner with you to help you understand and deliver the needs of your business, now and in the years to come. We work alongside complex global and multi-brand organizations that can’t be serviced by many vendors. We partner in long term relationships, scaling our DXP to meet the pace of change and innovation that leading brands and businesses need.
Review us so we can do better
At CoreMedia, we're all about taking your digital experience to the next level! Your valuable feedback is what fuels our growth and helps us understand how we can serve you better. Rate us and receive a gift gard.
Our team of experts are your team of experts
Explore and learn with our resources
Smart content management
Surprise and delight customers with iconic content everywhere, all the time.
- Preview in-context before publishing
- Unlock the power of your teams with workflow and scheduling
- Keep it compliant with built-in DAM
Personalized experiences
Nurture customers with personalized experiences at every opportunity.
- Omnichannel customer targeting
- Link customer data platforms to leverage audience insight
- Integrate artificial intelligence driven hyper-personalization
Real-time conversations
Convert visitors into buyers with conversational experiences, contextual content and a human touch.
- Guide customers through their buying journey using video shopping, chatbot, live chat and more
- Manage all calls and gain insights into interactions from web to contact center
- Prioritize contacts and let high-value users talk to real people, to maximize ROI
Inspirational commerce
Grow your business by connecting the buying journey and converting sales.
- Built-in connectors for Salesforce, SAP, HCL, Elastic Path, Spryker and more
- Integrate live product feeds at a global scale
- Turn rich media into one click shoppable content
Calculating
Stage 1: Fragmented: Multiple Channels
You’re a digital dinosaur!
You have a beautiful website, but with fragmented digital experiences, you run the risk of extinction.
It’s time to evolve.
Your audiences want a seamless experience, no matter what's happening behind the scenes. When your experience is different or difficult, it’s important to start with the basics, such as cultivating a holistic approach to online digital experiences. Realign your teams, platforms, processes, goals, and metrics around a comprehensive view of the online experience. Focus on the end-to-end customer journey cutting across channels, desktop and mobile.
Stage 2: Integrated: Multiple channels
You’re a fish!
Signs of exciting life are starting to form. Your DX is responsive and adaptive but it’s not quite personalized yet.
Keep swimming!
The integration of your brand content across every touchpoint (website, online store, social media, emails, apps, point of sale) creates immersive experiences. These flagship sites combine content-rich brand experiences with immediate conversion capabilities. Business teams and marketing are closely aligned. However, while the digital experience is responsive and adaptive, it’s not yet personalized.
Connect with an expert
Stage 3: Instant: Global expansion
You’re a crocodile!
You’re taking it global. Speed and scalability are key and just like a crocodile, you’re fast…but you’re clumsy.
Oh snap!
In this stage, the online digital experience becomes completely dynamic. You need content that is global, yet relevant, with plenty of local insights: Who is the user? Are they using a mobile phone? Is it raining where they are? Is it snowing? If it is, maybe they need warm, waterproof boots. All of this contextualized information creates a better user experience. With one global orchestration, you’re able to adapt everything, in whatever country or language you choose – while keeping turnaround times low. So keep evolving.
Connect with an expert
Stage 4: Dynamic: Real time personalization
You’re a lion!
You’re reaching more customers in more countries and languages than ever before, and now you’re finally hunting and collecting info with precision.
But you can do more to keep your brand roaring!
As you graduate to the Instant level, you’re able to rapidly update everything - not just in one language and for one country, but in 20 languages and for 100 countries. Speed and scalability are key, driven by the need to roll out global campaigns in all languages and all touchpoints and make updates in minutes or hours, not weeks. But there’s still more to do to reach nirvana.
Connect with an expert
Stage 5: Immersive: Elevated experiences
You’re Captain Content!
You’ve done it! You have opposable thumbs AND you’re saving the world with your seamless, elevated customer experiences.
You're a superhero in the digital space.
Your digital world and your physical world are blending together in the most complementary way possible. When shoppers visit your store, they’ll be greeted with their pre-selected products. Language changes dynamically depending on country of origin – it's like the whole store was set up just for your one specific customer.
In this final stage, your customer experience is truly immersive and superior, and your flagship store merges your physical and digital world into one, with a truly personalized individual experience.
Connect with an expert
