Get to know CoreMedia with a personal introduction from an expert.
What you’ll get
- Explore key features relevant to you
- See how businesses like yours have grown with CoreMedia
- Guidance on changing platforms like a pro
Connecting with Salesforce
CoreMedia Content Cloud is the missing CMS piece in your Salesforce puzzle.
What is a Salesforce integration?
An integration links your favorite marketing tools, such as Salesforce Commerce Cloud and CoreMedia Content Cloud, together, sharing information and features across platforms and tools. It’s a huge time-saver. Combine data from all your platforms to get the full customer picture and create better customer experiences. A unified view also means workflows are faster and easier. However, when you use Salesforce, CoreMedia Content Cloud can connect easily and seamlessly.
Why do I need Salesforce integrations?
Connecting your Salesforce Commerce Cloud to your CMS drives efficiency and productivity. No more manual data migrations, looking up SKU numbers, or product prices to add to your content. A Salesforce Commerce Cloud (SFCC) and CoreMedia Content Cloud (CMCC) integration does it all for you. You’ll have all the tools you need to create efficient, seamless, and memorable customer experiences.
What are the benefits of a Salesforce integration?
Use data and insight from Salesforce to support the design of dynamic storefronts and shoppable brand sites. Pull real-time product information from Salesforce and automatically update your content across your global digital platforms through the CMS. Streamline processes by uniting and customizing your workflows across platforms. Import Salesforce personas and segments or use data insight from Salesforce to design new ones inside CoreMedia.
How does CoreMedia integrate with Salesforce?
Our out-of-the-box connectors make integrations with Salesforce seamless and easy. We have ready-to-go connectors with most best-in-class marketing platforms. You can be up and running quickly, linking together the data, insight and features you need from Salesforce straight into our CMS. In our Content Studio, you’ll plan and create assets and campaigns, with all your Salesforce data and intelligence at your fingertips. No switching between tabs, applications, spreadsheets or browser windows.
How do you get the best out of a Salesforce integration?
With Salesforce data and intelligence integrated into CoreMedia Content Cloud, you’re ready to start creating and optimizing personalized experiences for your customers. Create effective landing pages, ads or social posts utilizing customer behavioral insights. Content and product engagements, channels, devices, dates and times are just some of the insights available to support constant and ongoing optimization.
Our team of experts are your team of experts
Explore and learn with our resources
Smart content management
Surprise and delight customers with iconic content everywhere, all the time.
- Preview in-context before publishing
- Unlock the power of your teams with workflow and scheduling
- Keep it compliant with built-in DAM
Personalized experiences
Nurture customers with personalized experiences at every opportunity.
- Omnichannel customer targeting
- Link customer data platforms to leverage audience insight
- Integrate artificial intelligence driven hyper-personalization
Real-time conversations
Convert visitors into buyers with conversational experiences, contextual content and a human touch.
- Guide customers through their buying journey using video shopping, chatbot, live chat and more
- Manage all calls and gain insights into interactions from web to contact center
- Prioritize contacts and let high-value users talk to real people, to maximize ROI
Inspirational commerce
Grow your business by connecting the buying journey and converting sales.
- Built-in connectors for Salesforce, SAP, HCL, Elastic Path, Spryker and more
- Integrate live product feeds at a global scale
- Turn rich media into one click shoppable content
Calculating
Stage 1: Fragmented: Multiple Channels
You’re a digital dinosaur!
You have a beautiful website, but with fragmented digital experiences, you run the risk of extinction.
It’s time to evolve.
Your audiences want a seamless experience, no matter what's happening behind the scenes. When your experience is different or difficult, it’s important to start with the basics, such as cultivating a holistic approach to online digital experiences. Realign your teams, platforms, processes, goals, and metrics around a comprehensive view of the online experience. Focus on the end-to-end customer journey cutting across channels, desktop and mobile.
Stage 2: Integrated: Multiple channels
You’re a fish!
Signs of exciting life are starting to form. Your DX is responsive and adaptive but it’s not quite personalized yet.
Keep swimming!
The integration of your brand content across every touchpoint (website, online store, social media, emails, apps, point of sale) creates immersive experiences. These flagship sites combine content-rich brand experiences with immediate conversion capabilities. Business teams and marketing are closely aligned. However, while the digital experience is responsive and adaptive, it’s not yet personalized.
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Stage 3: Instant: Global expansion
You’re a crocodile!
You’re taking it global. Speed and scalability are key and just like a crocodile, you’re fast…but you’re clumsy.
Oh snap!
In this stage, the online digital experience becomes completely dynamic. You need content that is global, yet relevant, with plenty of local insights: Who is the user? Are they using a mobile phone? Is it raining where they are? Is it snowing? If it is, maybe they need warm, waterproof boots. All of this contextualized information creates a better user experience. With one global orchestration, you’re able to adapt everything, in whatever country or language you choose – while keeping turnaround times low. So keep evolving.
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Stage 4: Dynamic: Real time personalization
You’re a lion!
You’re reaching more customers in more countries and languages than ever before, and now you’re finally hunting and collecting info with precision.
But you can do more to keep your brand roaring!
As you graduate to the Instant level, you’re able to rapidly update everything - not just in one language and for one country, but in 20 languages and for 100 countries. Speed and scalability are key, driven by the need to roll out global campaigns in all languages and all touchpoints and make updates in minutes or hours, not weeks. But there’s still more to do to reach nirvana.
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Stage 5: Immersive: Elevated experiences
You’re Captain Content!
You’ve done it! You have opposable thumbs AND you’re saving the world with your seamless, elevated customer experiences.
You're a superhero in the digital space.
Your digital world and your physical world are blending together in the most complementary way possible. When shoppers visit your store, they’ll be greeted with their pre-selected products. Language changes dynamically depending on country of origin – it's like the whole store was set up just for your one specific customer.
In this final stage, your customer experience is truly immersive and superior, and your flagship store merges your physical and digital world into one, with a truly personalized individual experience.
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