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What you’ll get
- Explore key features relevant to you
- See how businesses like yours have grown with CoreMedia
- Guidance on changing platforms like a pro
Connecting with SAP
Engaging shopping experiences that convert.
What is a SAP integration?
Our SAP Commerce integration facilitates swift and hassle-free operations between CoreMedia and SAP, allowing you to seamlessly incorporate e-commerce content into CoreMedia. This integration aims to elevate customer experiences by creating a unified environment that streamlines workflows and establishes a comprehensive view of each customer to orchestrate personalized customer journeys. All while retaining the robust features and functionalities offered by your SAP solution.
Why do I need SAP integrations?
The necessity for a SAP Commerce Cloud and CoreMedia Content Cloud integration arises from the need to elevate operational efficiency. By automating manual tasks, such as data migrations and content updates, this integration empowers businesses to create efficient, seamless, and memorable customer interactions. It's a strategic move to adapt to the demands of the ever-evolving digital landscape.
What are the benefits of a SAP integration?
Utilize SAP data to craft dynamic storefronts and shoppable brand sites. Extract real-time product information from SAP, ensuring automatic content updates across global platforms through the CMS. Streamline processes by customizing workflows across platforms, importing SAP personas, and leveraging data insights for persona design within CoreMedia. This collaborative approach enhances content management and customer experience orchestration.
How does CoreMedia integrate with SAP?
CoreMedia seamlessly integrates with SAP Commerce Cloud through ready-to-go connectors. These connectors facilitate the swift linking of essential data and features from SAP directly into CoreMedia's CMS. The Content Studio becomes a centralized hub where assets and campaigns are planned and created, leveraging SAP data and intelligence without the need to switch between applications or tabs.
How do you get the best out of a SAP integration?
Optimizing a SAP integration involves leveraging SAP data seamlessly integrated into CoreMedia Content Cloud. This synergy enables the creation and optimization of personalized customer experiences. Utilize customer behavioral insights for crafting effective landing pages, ads, or social posts. Leverage insights into content and product engagements, channels, devices, dates, and times to support continuous and informed optimization, ensuring a dynamic and responsive customer experience.
Our team of experts are your team of experts
Explore and learn with our resources
Smart content management
Surprise and delight customers with iconic content everywhere, all the time.
- Preview in-context before publishing
- Unlock the power of your teams with workflow and scheduling
- Keep it compliant with built-in DAM
Personalized experiences
Nurture customers with personalized experiences at every opportunity.
- Omnichannel customer targeting
- Link customer data platforms to leverage audience insight
- Integrate artificial intelligence driven hyper-personalization
Real-time conversations
Convert visitors into buyers with conversational experiences, contextual content and a human touch.
- Guide customers through their buying journey using video shopping, chatbot, live chat and more
- Manage all calls and gain insights into interactions from web to contact center
- Prioritize contacts and let high-value users talk to real people, to maximize ROI
Inspirational commerce
Grow your business by connecting the buying journey and converting sales.
- Built-in connectors for Salesforce, SAP, HCL, Elastic Path, Spryker and more
- Integrate live product feeds at a global scale
- Turn rich media into one click shoppable content
Calculating
Stage 1: Fragmented: Multiple Channels
You’re a digital dinosaur!
You have a beautiful website, but with fragmented digital experiences, you run the risk of extinction.
It’s time to evolve.
Your audiences want a seamless experience, no matter what's happening behind the scenes. When your experience is different or difficult, it’s important to start with the basics, such as cultivating a holistic approach to online digital experiences. Realign your teams, platforms, processes, goals, and metrics around a comprehensive view of the online experience. Focus on the end-to-end customer journey cutting across channels, desktop and mobile.
Stage 2: Integrated: Multiple channels
You’re a fish!
Signs of exciting life are starting to form. Your DX is responsive and adaptive but it’s not quite personalized yet.
Keep swimming!
The integration of your brand content across every touchpoint (website, online store, social media, emails, apps, point of sale) creates immersive experiences. These flagship sites combine content-rich brand experiences with immediate conversion capabilities. Business teams and marketing are closely aligned. However, while the digital experience is responsive and adaptive, it’s not yet personalized.
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Stage 3: Instant: Global expansion
You’re a crocodile!
You’re taking it global. Speed and scalability are key and just like a crocodile, you’re fast…but you’re clumsy.
Oh snap!
In this stage, the online digital experience becomes completely dynamic. You need content that is global, yet relevant, with plenty of local insights: Who is the user? Are they using a mobile phone? Is it raining where they are? Is it snowing? If it is, maybe they need warm, waterproof boots. All of this contextualized information creates a better user experience. With one global orchestration, you’re able to adapt everything, in whatever country or language you choose – while keeping turnaround times low. So keep evolving.
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Stage 4: Dynamic: Real time personalization
You’re a lion!
You’re reaching more customers in more countries and languages than ever before, and now you’re finally hunting and collecting info with precision.
But you can do more to keep your brand roaring!
As you graduate to the Instant level, you’re able to rapidly update everything - not just in one language and for one country, but in 20 languages and for 100 countries. Speed and scalability are key, driven by the need to roll out global campaigns in all languages and all touchpoints and make updates in minutes or hours, not weeks. But there’s still more to do to reach nirvana.
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Stage 5: Immersive: Elevated experiences
You’re Captain Content!
You’ve done it! You have opposable thumbs AND you’re saving the world with your seamless, elevated customer experiences.
You're a superhero in the digital space.
Your digital world and your physical world are blending together in the most complementary way possible. When shoppers visit your store, they’ll be greeted with their pre-selected products. Language changes dynamically depending on country of origin – it's like the whole store was set up just for your one specific customer.
In this final stage, your customer experience is truly immersive and superior, and your flagship store merges your physical and digital world into one, with a truly personalized individual experience.
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