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Smart Content Management
Smart Content Management

CoreMedia Campaigns

A smarter solution for marketing campaigns.

Effortlessly plan, create, and manage multiple campaigns in countless formats, geographies, channels and languages. Orchestrate your content in a short period of time to guarantee the most effective omnichannel delivery. All in one cloud-native application.

 

CoreMedia Campaigns features

Next level marketing campaigns

Revolutionize the efficiency and impact of your campaigns.

What are marketing campaigns?

Marketing campaigns are organized, strategic efforts aimed at promoting company goals such as raising product awareness or creating customer demand. These campaigns typically involve a combination of media channels, formats, languages, geographies and many more elements, that can make running global campaigns complex, time consuming and ineffective.

How to increase the ROI of campaigns?

Campaigns should be well-targeted and cater to the specific needs and interests of your audience. A campaign management tool enables tailoring content to each persona, depending on the channel and geography. By creating more tailored campaigns more efficiently, engagement will reach new heights, while saving costs at the same time.

What are the advantages of a campaign management tool?

A powerful campaign management tool is like a multi-asset scheduling tool. It greatly aids in managing complex campaigns on multiple channels in multiple regions by having one single platform to plan, create, schedule, launch and manage multiple campaigns in the most efficient manner.

Features

Effortless Campaign Management

Are you tired of struggling with complex content management systems that slow down your marketing efforts? Say hello to CoreMedia Campaigns – the ultimate smart campaign management solution. With our cloud solution, you can effortlessly plan, create, and manage multiple marketing campaigns in a short period of time, giving you a competitive edge in a fast-paced digital landscape.

Simplicity at its Finest

We understand that time is of the essence, and that's why we've designed CoreMedia Campaigns with a simple learning curve for new users. Whether you're a seasoned professional or a fresh recruit, our intuitive interface ensures that you can accomplish tasks quickly and efficiently. Say goodbye to wasted hours trying to figure out complex tools and say hello to productivity.

Engage Like Never Before

Creating engaging digital experiences has never been easier. CoreMedia Campaigns empower you to craft captivating content that resonates with your target audience. Our wide range of creative features and templates allow you to experiment and innovate, ensuring your campaigns stand out from the competition.

Powerful Multi-Asset Scheduling

Take control of your marketing assets with our powerful multi-asset, multi-lingual scheduling tool. CoreMedia Campaigns streamlines your content planning process, allowing you to schedule and manage various assets such as images, videos, and interactive elements seamlessly. Stay organized and maintain a consistent content flow across all your campaigns effortlessly.

Cost-Effective Solutions

We understand the importance of cost savings. CoreMedia Campaigns streamlines processes, optimizing your workflow and ultimately reducing operational expenses. Experience the peace of mind that comes with a content management system that maximizes your resources.

Rapid Omnichannel Deployment

Time is a precious commodity in the digital world. With CoreMedia Campaigns and our hybrid headless delivery, you can deploy powerful and engaging digital experiences across multiple digital channels and in multiple languages with unparalleled speed. Reach your audience on every platform, increasing your brand's reach and impact.

Consistent Content, Consistent Engagement

Deliver your content faster and with absolute consistency. CoreMedia Campaigns ensures that your digital experiences are seamlessly integrated, providing a cohesive user experience across all touchpoints. Engage your users consistently and watch as your engagement metrics soar.

Seamless Integration with CoreMedia Studio

Already using CoreMedia Studio? Great! CoreMedia Campaigns seamlessly integrates with CoreMedia Studio, expanding its capabilities and supercharging your marketing efforts. If you're new to CoreMedia, get ready for a powerful combination that will transform the way you manage your content. 

Say Goodbye to Infrastructure Hassles

We take care of the tech so you can focus on your marketing. With CoreMedia Campaigns, there's no need to worry about installing, upgrading, or managing any of the underlying infrastructure. Our cloud-based solution ensures smooth and hassle-free operations, allowing you to concentrate on creating exceptional content.

Start driving more impact with CoreMedia Campaigns

It's time to take your digital marketing campaigns to new heights. Empower your team, engage your audience, and maximize your ROI. Contact us to learn how to revolutionize your digital marketing with CoreMedia Campaigns.

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* CoreMedia Campaigns is a cloud-native SaaS application available for CoreMedia Content Cloud Service users.

Explore and learn with our resources
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Smart content management

Surprise and delight customers with iconic content everywhere, all the time.

  • Preview in-context before publishing
  • Unlock the power of your teams with workflow and scheduling
  • Keep it compliant with built-in DAM
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Personalized experiences

Nurture customers with personalized experiences at every opportunity.

  • Omnichannel customer targeting
  • Link customer data platforms to leverage audience insight
  • Integrate artificial intelligence driven hyper-personalization
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Real-time conversations

Convert visitors into buyers with conversational experiences, contextual content and a human touch.

  • Guide customers through their buying journey using video shopping, chatbot, live chat and more 
  • Manage all calls and gain insights into interactions from web to contact center
  • Prioritize contacts and let high-value users talk to real people, to maximize ROI
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Inspirational commerce

Grow your business by connecting the buying journey and converting sales.

  • Built-in connectors for Salesforce, SAP, HCL, Elastic Path, Spryker and more
  • Integrate live product feeds at a global scale
  • Turn rich media into one click shoppable content 
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How digitally evolved are you?

Evolution is adaptation to change. Will you survive?

Keeping up in a fast-paced digital world can be a struggle. Whether your business is still stuck in prehistoric times, or already fully-evolved, finding out where you fall on the Digital Evolution Model will help you stay competitive.

Let's get started
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Digital channels

Do you have a well-coordinated, multi-channel presence?

Yes, our content is everywhere all the time! Some is and some isn't. No, our content and data is all over the place.

Content teams

Are your content teams aligned, working together across departments and countries?

Yeah, we're like a well oiled machine! Kind of, but we still waste a lot of effort. No, the left hand doesn't know what the right is doing.

Data tools

Are your content, commerce and customer data tools integrated into a single toolkit?

Yes, we've got everything we need in a single software tool! Not really, we use multiple tools but they're not integrated. Defnitely not, our systems don't talk to each other at all.

Asset management

Is your brand content, product info and customer data all stored in one secure, globally accessible place?

Yes, we've got tight control of all our content and data. Some is and some isn't. No, our content and data is all over the place.

eCommerce

Can you merge brand content with commerce?

Yes, we seamlessly integrate ecommerce with our rich media content. We have commerce and rich content on the same sites, but they're not really integrated. No, our storefronts are completely separate.

Omnichannel marketing

Are your customer experiences seamless across desktop, mobile, apps and all other channels?

Yes, we are everywhere our customers need us to be! We have a good spread of channels, but not exhaustive. No, we focus mainly on desktop websites.

Campaigns

Can you update campaign content and product info across all your sites in minutes?

Yes, we can update our whole web estate at the touch of a button. It's ok, but could be faster. No, it takes an age to update all our sites.

Global control

Do you have global control of your content, with the flexibility to cater for local differences?

Yes, we can localize all day long without compromising global standards. Some control, but could be better. No, our content standards vary with no global oversight.

Personalized content

Can you personalize content so that your customers feel your sites are created just for them?

Yes, our content has the personal touch! Some personalization, but room for improvement. No. What's personalization?

Artificial Intelligence

Are you tapping into the power of artificial intelligence to turbo charge your customer experiences?

Yes, we're right at the leading edge of AI driven personalization! Not quite, but we're making plans. No, we don't trust robots!
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Stage 1: Fragmented: Multiple Channels

You’re a digital dinosaur!

You have a beautiful website, but with fragmented digital experiences, you run the risk of extinction.

It’s time to evolve.

Your audiences want a seamless experience, no matter what's happening behind the scenes. When your experience is different or difficult, it’s important to start with the basics, such as cultivating a holistic approach to online digital experiences. Realign your teams, platforms, processes, goals, and metrics around a comprehensive view of the online experience. Focus on the end-to-end customer journey cutting across channels, desktop and mobile.

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Stage 2: Integrated: Multiple channels

You’re a fish!

Signs of exciting life are starting to form. Your DX is responsive and adaptive but it’s not quite personalized yet.

Keep swimming!

The integration of your brand content across every touchpoint (website, online store, social media, emails, apps, point of sale) creates immersive experiences. These flagship sites combine content-rich brand experiences with immediate conversion capabilities. Business teams and marketing are closely aligned. However, while the digital experience is responsive and adaptive, it’s not yet personalized.

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Stage 3: Instant: Global expansion

You’re a crocodile!

You’re taking it global. Speed and scalability are key and just like a crocodile, you’re fast…but you’re clumsy.

Oh snap!

In this stage, the online digital experience becomes completely dynamic. You need content that is global, yet relevant, with plenty of local insights: Who is the user? Are they using a mobile phone? Is it raining where they are? Is it snowing? If it is, maybe they need warm, waterproof boots. All of this contextualized information creates a better user experience. With one global orchestration, you’re able to adapt everything, in whatever country or language you choose – while keeping turnaround times low. So keep evolving.

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Stage 4: Dynamic: Real time personalization

You’re a lion!

You’re reaching more customers in more countries and languages than ever before, and now you’re finally hunting and collecting info with precision.

But you can do more to keep your brand roaring!

As you graduate to the Instant level, you’re able to rapidly update everything - not just in one language and for one country, but in 20 languages and for 100 countries. Speed and scalability are key, driven by the need to roll out global campaigns in all languages and all touchpoints and make updates in minutes or hours, not weeks. But there’s still more to do to reach nirvana.

Connect with an expert
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Stage 5: Immersive: Elevated experiences

You’re Captain Content!

You’ve done it! You have opposable thumbs AND you’re saving the world with your seamless, elevated customer experiences.

You're a superhero in the digital space.

Your digital world and your physical world are blending together in the most complementary way possible. When shoppers visit your store, they’ll be greeted with their pre-selected products. Language changes dynamically depending on country of origin – it's like the whole store was set up just for your one specific customer.

In this final stage, your customer experience is truly immersive and superior, and your flagship store merges your physical and digital world into one, with a truly personalized individual experience.

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