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What you’ll get
- Explore key features relevant to you
- See how businesses like yours have grown with CoreMedia
- Guidance on changing platforms like a pro
Wrap your head around headless
What can a hybrid headless approach do for you?
What is a headless CMS?
Separate in your mind the back end of your CMS, the bit where the content management takes place, from the front end, the bit your customers see, aka the presentation or “head” of your website. A headless CMS is that back end piece only. It acts as a repository for your content and allows developers to access this content and display it on any device using APIs. With a headless CMS there is no built-in front end, or presentation layer. There is no ‘head’, hence the term ‘headless’. In fact, there isn’t even a user interface for content management. All these things have to be created and configured from scratch by your developers. This gives you flexibility, but it's also a lot of work and takes a while to deploy.
What is hybrid headless?
Our hybrid headless approach combines the freedom and flexibility of a headless architecture, with our much loved back end user interface (CoreMedia Studio) and the out-of-the-box content management you expect from a great CMS. It allows your teams to get up and running with content management and site creation quickly. They can use the content management features of a traditional CMS, without compromising the flexibility developers need to customize the tech to meet the current and future needs of your business.
Hybrid headless vs traditional CMS?
In a traditional CMS there’s a tight relationship between the front end (how your end-user experiences your website) and the back end (your content creation, management and storage). Ever needed a new landing page template and had to wait to get one developed? That’s what happens when your content is so closely linked to a specific template, design or layout. With a traditional CMS there's a tight structure and set of features clearly defined. With this rigidity come limitations, and it's not anywhere near as easy for developers to create new integrations, or adapt to new channels and technologies. Our hybrid headless CMS frees you from the frustration of a traditional CMS, while at the same time offering much more structure and definition to out-of-the-box features than a full headless CMS.
What are the advantages of hybrid headless CMS?
Hybrid headless sits in the sweet spot between full stack and headless, giving you the instant impact of a full-stack traditional CMS together with the development flexibility of headless architecture. You can combine exceptional content management capability out-of-the-box, with a composable architecture that gives freedom and flexibility to innovate when you need to. Fully accessible code means developers have the freedom to make our CMS their own. Devs can use APIs to easily connect marketing tools and configure new ways to deliver your content to devices and channels. At the same time our content management engine is available to your marketing teams so they can be up and running quickly.
How do I migrate to hybrid headless CMS?
We know that choosing a new CMS can be a career make-or-break decision and the thought of migrating to something new can be extremely overwhelming. With CoreMedia, you're in safe hands. Our experienced and friendly experts have been migrating customers to our hybrid headless CMS for a long time. We know how to work with our partners to ensure success from day one. Hybrid headless flexibility also means that deployments are fast. Our experts can help guide your development teams in the best way to get you up and running in weeks not months.
Simple solutions
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Our team of experts are your team of experts
Explore and learn with our resources
Smart content management
Surprise and delight customers with iconic content everywhere, all the time.
- Preview in-context before publishing
- Unlock the power of your teams with workflow and scheduling
- Keep it compliant with built-in DAM
Personalized experiences
Nurture customers with personalized experiences at every opportunity.
- Omnichannel customer targeting
- Link customer data platforms to leverage audience insight
- Integrate artificial intelligence driven hyper-personalization
Real-time conversations
Convert visitors into buyers with conversational experiences, contextual content and a human touch.
- Guide customers through their buying journey using video shopping, chatbot, live chat and more
- Manage all calls and gain insights into interactions from web to contact center
- Prioritize contacts and let high-value users talk to real people, to maximize ROI
Inspirational commerce
Grow your business by connecting the buying journey and converting sales.
- Built-in connectors for Salesforce, SAP, HCL, Elastic Path, Spryker and more
- Integrate live product feeds at a global scale
- Turn rich media into one click shoppable content
Calculating
Stage 1: Fragmented: Multiple Channels
You’re a digital dinosaur!
You have a beautiful website, but with fragmented digital experiences, you run the risk of extinction.
It’s time to evolve.
Your audiences want a seamless experience, no matter what's happening behind the scenes. When your experience is different or difficult, it’s important to start with the basics, such as cultivating a holistic approach to online digital experiences. Realign your teams, platforms, processes, goals, and metrics around a comprehensive view of the online experience. Focus on the end-to-end customer journey cutting across channels, desktop and mobile.
Stage 2: Integrated: Multiple channels
You’re a fish!
Signs of exciting life are starting to form. Your DX is responsive and adaptive but it’s not quite personalized yet.
Keep swimming!
The integration of your brand content across every touchpoint (website, online store, social media, emails, apps, point of sale) creates immersive experiences. These flagship sites combine content-rich brand experiences with immediate conversion capabilities. Business teams and marketing are closely aligned. However, while the digital experience is responsive and adaptive, it’s not yet personalized.
Connect with an expert
Stage 3: Instant: Global expansion
You’re a crocodile!
You’re taking it global. Speed and scalability are key and just like a crocodile, you’re fast…but you’re clumsy.
Oh snap!
In this stage, the online digital experience becomes completely dynamic. You need content that is global, yet relevant, with plenty of local insights: Who is the user? Are they using a mobile phone? Is it raining where they are? Is it snowing? If it is, maybe they need warm, waterproof boots. All of this contextualized information creates a better user experience. With one global orchestration, you’re able to adapt everything, in whatever country or language you choose – while keeping turnaround times low. So keep evolving.
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Stage 4: Dynamic: Real time personalization
You’re a lion!
You’re reaching more customers in more countries and languages than ever before, and now you’re finally hunting and collecting info with precision.
But you can do more to keep your brand roaring!
As you graduate to the Instant level, you’re able to rapidly update everything - not just in one language and for one country, but in 20 languages and for 100 countries. Speed and scalability are key, driven by the need to roll out global campaigns in all languages and all touchpoints and make updates in minutes or hours, not weeks. But there’s still more to do to reach nirvana.
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Stage 5: Immersive: Elevated experiences
You’re Captain Content!
You’ve done it! You have opposable thumbs AND you’re saving the world with your seamless, elevated customer experiences.
You're a superhero in the digital space.
Your digital world and your physical world are blending together in the most complementary way possible. When shoppers visit your store, they’ll be greeted with their pre-selected products. Language changes dynamically depending on country of origin – it's like the whole store was set up just for your one specific customer.
In this final stage, your customer experience is truly immersive and superior, and your flagship store merges your physical and digital world into one, with a truly personalized individual experience.
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