Get to know CoreMedia with a personal introduction from an expert.
What you’ll get
- Explore key features relevant to you
- See how businesses like yours have grown with CoreMedia
- Guidance on changing platforms like a pro
Cross-channel Marketing Automation with CoreMedia
CoreMedia connects with a range of automation tools to maximize your marketing efforts.
Cross-channel Marketing enables businesses to engage with customers across multiple platforms, including email, SMS, social media channels, voice messages and more, in order to guide them through every stage of the customer journey. By integrating diverse channels, brands deliver relevant messages to their audience, ensuring a seamless and impactful journey that leads to enhanced ROI.
While Multichannel Marketing involves using multiple channels to reach audiences, these channels operate independently, often competing for customers' attention. In Cross-channel Marketing, the emphasis lies in orchestrating cohesive customer experiences, creating a unified journey where interactions on one channel influence and enhance experiences on others. This promotes consistency and engagement across the customer lifecycle.
Cross-channel Marketing Automation allows to understand the target audience's buying decisions, preferred channels, and engagement preferences. This approach meets customer expectations, boosting engagement, loyalty, and ROI. It also personalizes touchpoints for individual leads and provides insights into overall performance across channels, making it an effective strategy for maximizing marketing efforts.
Our team of experts are your team of experts
What you’ll get
Surprise and delight customers with iconic content everywhere, all the time.
Nurture customers with personalized experiences at every opportunity.
Convert visitors into buyers with conversational experiences, contextual content and a human touch.
Grow your business by connecting the buying journey and converting sales.
Calculating
You’re a digital dinosaur!
You have a beautiful website, but with fragmented digital experiences, you run the risk of extinction.
It’s time to evolve.
Your audiences want a seamless experience, no matter what's happening behind the scenes. When your experience is different or difficult, it’s important to start with the basics, such as cultivating a holistic approach to online digital experiences. Realign your teams, platforms, processes, goals, and metrics around a comprehensive view of the online experience. Focus on the end-to-end customer journey cutting across channels, desktop and mobile.
You’re a fish!
Signs of exciting life are starting to form. Your DX is responsive and adaptive but it’s not quite personalized yet.
Keep swimming!
The integration of your brand content across every touchpoint (website, online store, social media, emails, apps, point of sale) creates immersive experiences. These flagship sites combine content-rich brand experiences with immediate conversion capabilities. Business teams and marketing are closely aligned. However, while the digital experience is responsive and adaptive, it’s not yet personalized.
Connect with an expertYou’re a crocodile!
You’re taking it global. Speed and scalability are key and just like a crocodile, you’re fast…but you’re clumsy.
Oh snap!
In this stage, the online digital experience becomes completely dynamic. You need content that is global, yet relevant, with plenty of local insights: Who is the user? Are they using a mobile phone? Is it raining where they are? Is it snowing? If it is, maybe they need warm, waterproof boots. All of this contextualized information creates a better user experience. With one global orchestration, you’re able to adapt everything, in whatever country or language you choose – while keeping turnaround times low. So keep evolving.
Connect with an expertYou’re a lion!
You’re reaching more customers in more countries and languages than ever before, and now you’re finally hunting and collecting info with precision.
But you can do more to keep your brand roaring!
As you graduate to the Instant level, you’re able to rapidly update everything - not just in one language and for one country, but in 20 languages and for 100 countries. Speed and scalability are key, driven by the need to roll out global campaigns in all languages and all touchpoints and make updates in minutes or hours, not weeks. But there’s still more to do to reach nirvana.
Connect with an expertYou’re Captain Content!
You’ve done it! You have opposable thumbs AND you’re saving the world with your seamless, elevated customer experiences.
You're a superhero in the digital space.
Your digital world and your physical world are blending together in the most complementary way possible. When shoppers visit your store, they’ll be greeted with their pre-selected products. Language changes dynamically depending on country of origin – it's like the whole store was set up just for your one specific customer.
In this final stage, your customer experience is truly immersive and superior, and your flagship store merges your physical and digital world into one, with a truly personalized individual experience.
Connect with an expert
