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Personalized experiences

Content that builds relationships.

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Client story

Helping travel customers unite with dream destinations.

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Revolutionize workflows with AI tools.

AI and our platform
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Delight customers with personalized experiences each moment. 

Build personalised experiences
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Personalized experiences

Content marketing made easy.

Client story

Finnair

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Personalization

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Demand attention with hyper-personalized content

Leverage your customer data.

Customers expect individual experiences and relevant content across all your channels. The more personalized the content, the more memorable the experience, and the more likely customers will come back for more. 

Capitalize on rich customer insights by connecting your CRM and eCommerce data with CoreMedia Content Cloud. Connect with marketing automation and AI driven personalization tools via easy-to-use connectors. Deliver hyper-personalized content experiences that build meaningful, trusted relationships with your customers. 

Personalize at scale, with speed

Content marketing made easy.

Save time across your teams with tech that picks up the load. Free up time to focus on the strategic and creative aspects of your role. 

CoreMedia connects with marketing automation and AI driven content tools, making it easy to segment audiences, create tailored customer journeys and automate content updates across channels and devices at a global scale. 

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Personalize content with CoreMedia

Personalize every touchpoint

Surprise and delight customers with contextual content across websites, social channels, apps and point of sale. Personalize products and offers with real-time info fed from eCommerce, PIM and CRM platforms.

Tame the complex with simple integrations

Reach the holy grail of marketing for your business. Integrate eCommerce, CRM and PIM platforms with easy-to-use connectors. Connect marketing automation with AI driven content tools to create personalized campaigns using a single CMS platform.

See through the eyes of your customers

Seeing is believing. Preview your content in-context across channels and devices. See contextual experiences through the eyes of your customers, making sure they’re relevant and engaging at every touchpoint.

Smooth and seamless automation

Make life easier for your teams. Pre-set your content workflows to smooth out the sign-off process and get your content out fast. Link related content items using CoreMedia Studio. The more your customers engage, the more relevant their experiences get.

Simple solutions

Real-time Personalization

Relatable, relevant content.  

Leverage your customer data to create unique, relevant experiences that keep customers coming back for more. 

Personalized Content Marketing

Cross-channel Marketing Automation

Deliver seamless personalized interactions at scale.

Turn customer data into actionable insights and engage your audience across channels, in a smooth and unified conversation.

Content Automation

AI personalization

Attract and retain customers with hyper-personalized experiences.  

Lighten your workload by integrating your third-party AI and CRM tools with our intuitive content management system.  

AI Personalization
Features

You make the rules

Criteria filters create rules to define the content your customers see. Use demographic or site history intelligence to tailor and refine customer experiences.

Play tag with your content

Let your customers define their own buying journey. Our metadata tagging system groups related content, creating a seamless experience based on relevant interests.

Combine your tools

Combine AI, automation, segmentation and personalization tools into CoreMedia Content Cloud to orchestrate digital experiences at a global scale from a single platform.

Target contextual content

Grab attention with AI-led, dynamic content. Convert customers with hyper-personalized experiences driven by contextual data, such as location and device.

Speed up your content

Get to market fast. Tag your content, SKUs, or product details to target customer groups at the touch of a button.

Customized offers

Take personalization up a level by creating individual ads and recommendations for single customers using our AI integrations.

Client success stories

Decker brands
Propelling fashion brands to the next digital level
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Personalised luxury retail experiences
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Personalised luxury retail experiences

Review us so we can do better

At CoreMedia, we're all about taking your digital experience to the next level! Your valuable feedback is what fuels our growth and helps us understand how we can serve you better. Rate us and receive a gift gard.

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Our team of experts are your team of experts

Get to know CoreMedia with a personal introduction from an expert.

What you’ll get

  • Explore key features relevant to you
  • See how businesses like yours have grown with CoreMedia
  • Guidance on changing platforms like a pro
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Explore and learn with our resources
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Smart content management

Surprise and delight customers with iconic content everywhere, all the time.

  • Preview in-context before publishing
  • Unlock the power of your teams with workflow and scheduling
  • Keep it compliant with built-in DAM
Explore
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Personalized experiences

Nurture customers with personalized experiences at every opportunity.

  • Omnichannel customer targeting
  • Link customer data platforms to leverage audience insight
  • Integrate artificial intelligence driven hyper-personalization
Explore
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Real-time conversations

Convert visitors into buyers with conversational experiences, contextual content and a human touch.

  • Guide customers through their buying journey using video shopping, chatbot, live chat and more 
  • Manage all calls and gain insights into interactions from web to contact center
  • Prioritize contacts and let high-value users talk to real people, to maximize ROI
Explore
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Inspirational commerce

Grow your business by connecting the buying journey and converting sales.

  • Built-in connectors for Salesforce, SAP, HCL, Elastic Path, Spryker and more
  • Integrate live product feeds at a global scale
  • Turn rich media into one click shoppable content 
Explore

Elevate your digital experiences.

Choosing a CMS is a big decision. We’re here to help. Leave your details for a personalized consultation on how CoreMedia can tame the complex and help you realize your digital ambitions.

 

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Book a demo with one of our system experts.

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How digitally evolved are you?

Evolution is adaptation to change. Will you survive?

Keeping up in a fast-paced digital world can be a struggle. Whether your business is still stuck in prehistoric times, or already fully-evolved, finding out where you fall on the Digital Evolution Model will help you stay competitive.

Let's get started
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Digital channels

Do you have a well-coordinated, multi-channel presence?

Yes, our content is everywhere all the time! Some is and some isn't. No, our content and data is all over the place.

Content teams

Are your content teams aligned, working together across departments and countries?

Yeah, we're like a well oiled machine! Kind of, but we still waste a lot of effort. No, the left hand doesn't know what the right is doing.

Data tools

Are your content, commerce and customer data tools integrated into a single toolkit?

Yes, we've got everything we need in a single software tool! Not really, we use multiple tools but they're not integrated. Defnitely not, our systems don't talk to each other at all.

Asset management

Is your brand content, product info and customer data all stored in one secure, globally accessible place?

Yes, we've got tight control of all our content and data. Some is and some isn't. No, our content and data is all over the place.

eCommerce

Can you merge brand content with commerce?

Yes, we seamlessly integrate ecommerce with our rich media content. We have commerce and rich content on the same sites, but they're not really integrated. No, our storefronts are completely separate.

Omnichannel marketing

Are your customer experiences seamless across desktop, mobile, apps and all other channels?

Yes, we are everywhere our customers need us to be! We have a good spread of channels, but not exhaustive. No, we focus mainly on desktop websites.

Campaigns

Can you update campaign content and product info across all your sites in minutes?

Yes, we can update our whole web estate at the touch of a button. It's ok, but could be faster. No, it takes an age to update all our sites.

Global control

Do you have global control of your content, with the flexibility to cater for local differences?

Yes, we can localize all day long without compromising global standards. Some control, but could be better. No, our content standards vary with no global oversight.

Personalized content

Can you personalize content so that your customers feel your sites are created just for them?

Yes, our content has the personal touch! Some personalization, but room for improvement. No. What's personalization?

Artificial Intelligence

Are you tapping into the power of artificial intelligence to turbo charge your customer experiences?

Yes, we're right at the leading edge of AI driven personalization! Not quite, but we're making plans. No, we don't trust robots!
Back Confirm

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Stage 1: Fragmented: Multiple Channels

You’re a digital dinosaur!

You have a beautiful website, but with fragmented digital experiences, you run the risk of extinction.

It’s time to evolve.

Your audiences want a seamless experience, no matter what's happening behind the scenes. When your experience is different or difficult, it’s important to start with the basics, such as cultivating a holistic approach to online digital experiences. Realign your teams, platforms, processes, goals, and metrics around a comprehensive view of the online experience. Focus on the end-to-end customer journey cutting across channels, desktop and mobile.

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Stage 2: Integrated: Multiple channels

You’re a fish!

Signs of exciting life are starting to form. Your DX is responsive and adaptive but it’s not quite personalized yet.

Keep swimming!

The integration of your brand content across every touchpoint (website, online store, social media, emails, apps, point of sale) creates immersive experiences. These flagship sites combine content-rich brand experiences with immediate conversion capabilities. Business teams and marketing are closely aligned. However, while the digital experience is responsive and adaptive, it’s not yet personalized.

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Stage 3: Instant: Global expansion

You’re a crocodile!

You’re taking it global. Speed and scalability are key and just like a crocodile, you’re fast…but you’re clumsy.

Oh snap!

In this stage, the online digital experience becomes completely dynamic. You need content that is global, yet relevant, with plenty of local insights: Who is the user? Are they using a mobile phone? Is it raining where they are? Is it snowing? If it is, maybe they need warm, waterproof boots. All of this contextualized information creates a better user experience. With one global orchestration, you’re able to adapt everything, in whatever country or language you choose – while keeping turnaround times low. So keep evolving.

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Stage 4: Dynamic: Real time personalization

You’re a lion!

You’re reaching more customers in more countries and languages than ever before, and now you’re finally hunting and collecting info with precision.

But you can do more to keep your brand roaring!

As you graduate to the Instant level, you’re able to rapidly update everything - not just in one language and for one country, but in 20 languages and for 100 countries. Speed and scalability are key, driven by the need to roll out global campaigns in all languages and all touchpoints and make updates in minutes or hours, not weeks. But there’s still more to do to reach nirvana.

Connect with an expert
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Stage 5: Immersive: Elevated experiences

You’re Captain Content!

You’ve done it! You have opposable thumbs AND you’re saving the world with your seamless, elevated customer experiences.

You're a superhero in the digital space.

Your digital world and your physical world are blending together in the most complementary way possible. When shoppers visit your store, they’ll be greeted with their pre-selected products. Language changes dynamically depending on country of origin – it's like the whole store was set up just for your one specific customer.

In this final stage, your customer experience is truly immersive and superior, and your flagship store merges your physical and digital world into one, with a truly personalized individual experience.

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