At SALT21, we see ourselves as a very special CoreMedia partner.
We stand for Business Optimised Content Creation to get the most out of a CoreMedia installation and optimize ROI.
Driven by constant change, we want to develop content that brings measurable success at a cost-effective level. Here we focus on three key areas:
1. automation of production processes
2. the development & implementation of digital content
3. as well as delivery to all current and future media.
Our portfolio consists of the following three pillars:
Content Consulting
The holistic creation of content with the aim of increasing the company's success:
- Development of customer journey
- KPI frameworks
- Proven assessment system with individual focal points
- Multi-directional content assessments
- Recurring content audits
- Project Setup & Ways of Working
- Qualitative and quantitative analysis of process steps according to BPMN standards
Content Realisation
The development and implementation of business-optimised content assets based on creative ideas:
- Creative concept and support
- Development of customer presentations
- Production Feasibility Analysis (examination of a film or photo production for suitability with regard to content production)
- Editorial plan creation
- Support with planning and deployment of content
- Storyboarding / wireframing / templating / mockups, mood films, editorial / infographics, design and layout
- Format and language adaptations
- Editing / Motion Graphics / 2D & 3D Animation / CGI
- Retouching / Composing / Colour Grading, Finishing / VFX / Clean-Up
- Publishing / QA / Browser Testing
- Final artwork / DTP / Proofing / QA and print distribution
- Recording / Music Composition
- Finishing / Clean-Up
Content Control
Providing content in the right channels and checking its effectiveness against defined KPIs:
- Quality assurance & testing
- Data, specs, format check
- Brand Guardians
- Data preparation
- Websites (CMS), CRM, PIM, social media channels
- Content Management
- Content maintenance
- Content migration
- Content rollout
- Content implementation
- Media distribution
- Dashboard creation
- Data & Tracking Audit
- Reporting & Analytics
- Surveys
