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CoreMedia Customers on the Front Lines

Doug Heise, VP Marketing

Doug Heise

The COVID-19 pandemic has transformed the global business landscape. Virtually overnight, nations around the world have closed shops and restaurants, curtailing every activity not considered “essential.”

And the impact on the world’s economy has been seismic. In the last few weeks alone, with millions of people around the world “sheltering in place,” more than 22 million American workers have filed for unemployment.

As a result, US retail sales plummeted 8.7% in March as more than 250,000 stores have temporarily closed their doors.

In an environment like this, most companies are cutting costs and preparing for a tough road ahead. But this doesn’t mean they’re retrenching entirely. On the contrary, many companies are finding this is the right time to invest in digital technology.

As well, some businesses are seizing this moment to step up and serve their employees, customers and citizens better than ever. We’re particularly proud that many of those companies are CoreMedia customers. Here are a few examples of how our customers are working to make things better – for medical professionals, first responders and hardworking people around the world.

MANUFACTURERS STEP UP

In the B2B space, manufacturers often have access to vital supplies and infrastructure that are needed by hospitals.

Graybar, a Fortune 500 distributor of high-quality components, equipment and materials, is doing everything it can to help medical personnel. When a local hospital near their company HQ in Richmond, VA was running out of space to test individuals without contaminating the hospital, Graybar stepped in, delivering pallets of materials directly to the site so contractors could erect tents and begin running temporary power. More details.

Emerson Electric, another B2B powerhouse and a global leader in technology and engineering, recently demonstrated its commitment to corporate citizenship by ramping up production to assist with ventilator and other breathing equipment needs. And in addition to increasing production, Emerson is deploying ultrasonic bonding technology to produce masks that are safer and less permeable than traditional sewn masks. More details.

RETAIL REACHES OUT

CoreMedia’s brand and retail customers have been equally generous.

One example is Luxottica, the world’s largest eyewear company, whose brands include Ray-Ban, Persol and Oakley. Luxottica’s owner, Leonardo Del Vecchio, recently announced he will gift roughly 140,000 shares of Luxottica stock – worth more than $10M – to his employees as a sign of appreciation. More details.

Athletic wear leader Under Armour has invented an entirely new kind of surgical mask that provides superior protection and can be produced rapidly and at scale. The company has set aside capacity to produce 100,000 of these non-sewn masks every week and is supplying them to hospitals throughout the Baltimore area. More details.

Deckers Brands, a global footwear designer and distributor whose portfolio includes UGG, Teva and Sanuk, recently announced its “Better Together” initiative, which will donate over $1M to pandemic relief efforts. Deckers plans to donate to healthcare providers both in New York and in its headquarters of Santa Barbara, CA. And their brand UGGs is donating slippers and robes to front-line healthcare providers staying in hotels while fighting the pandemic. More details.

PVH, the parent company of Tommy Hilfiger and Calvin Klein, is also committing $1M toward COVID-19 relief, including a $100,000 donation to the COVID-19 Solidarity Response Fund. More details.

Our friends at Tractor Supply Company recently announced appreciation bonuses for front-line team members working during the pandemic. And they’re also investing in technology to make their in-store shopping experience safer as well as committing $2M for charitable giving through the establishment of a new foundation. More details.

LEADING BY EXAMPLE

We’re so proud of what our customer community has accomplished. And for sure there are more stories to be told.

Companies like these provide an inspiring example for organizations looking to both balance their financial survival with health of their employees, customers and neighbors.

Be sure to check our social feeds for more tales from the front lines.

Stage 1: Fragmented: Multiple Channels

You’re a digital dinosaur!

You have a beautiful website, but with fragmented digital experiences, you run the risk of extinction.

It’s time to evolve.

Your audiences want a seamless experience, no matter what's happening behind the scenes. When your experience is different or difficult, it’s important to start with the basics, such as cultivating a holistic approach to online digital experiences. Realign your teams, platforms, processes, goals, and metrics around a comprehensive view of the online experience. Focus on the end-to-end customer journey cutting across channels, desktop and mobile.

separate channels animation circle t-rex dinosaur square
Stage 2: Integrated: Multiple channels

You’re a fish!

Signs of exciting life are starting to form. Your DX is responsive and adaptive but it’s not quite personalized yet.

Keep swimming!

The integration of your brand content across every touchpoint (website, online store, social media, emails, apps, point of sale) creates immersive experiences. These flagship sites combine content-rich brand experiences with immediate conversion capabilities. Business teams and marketing are closely aligned. However, while the digital experience is responsive and adaptive, it’s not yet personalized.

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Stage 3: Instant: Global expansion

You’re a crocodile!

You’re taking it global. Speed and scalability are key and just like a crocodile, you’re fast…but you’re clumsy.

Oh snap!

In this stage, the online digital experience becomes completely dynamic. You need content that is global, yet relevant, with plenty of local insights: Who is the user? Are they using a mobile phone? Is it raining where they are? Is it snowing? If it is, maybe they need warm, waterproof boots. All of this contextualized information creates a better user experience. With one global orchestration, you’re able to adapt everything, in whatever country or language you choose – while keeping turnaround times low. So keep evolving.

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Stage 4: Dynamic: Real time personalization

You’re a lion!

You’re reaching more customers in more countries and languages than ever before, and now you’re finally hunting and collecting info with precision.

But you can do more to keep your brand roaring!

As you graduate to the Instant level, you’re able to rapidly update everything - not just in one language and for one country, but in 20 languages and for 100 countries. Speed and scalability are key, driven by the need to roll out global campaigns in all languages and all touchpoints and make updates in minutes or hours, not weeks. But there’s still more to do to reach nirvana.

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Stage 5: Immersive: Elevated experiences

You’re Captain Content!

You’ve done it! You have opposable thumbs AND you’re saving the world with your seamless, elevated customer experiences.

You're a superhero in the digital space.

Your digital world and your physical world are blending together in the most complementary way possible. When shoppers visit your store, they’ll be greeted with their pre-selected products. Language changes dynamically depending on country of origin – it's like the whole store was set up just for your one specific customer.

In this final stage, your customer experience is truly immersive and superior, and your flagship store merges your physical and digital world into one, with a truly personalized individual experience.

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