Knowledge Center

Guided selling stands as the latest game-changer in commerce. In a world filled with choices, discover how this innovative approach not only alleviates decision fatigue but also prioritizes customer needs, offering a personalized and human-centric sales experience by leveraging artificial intelligence (AI) and machine learning tools.

Digital commerce is in the middle of a significant transformation. Buying journeys are shifting, with consumers demanding a smooth experience across channels and expecting personalized interactions. All while requesting high-quality and quick support. For businesses, this is a challenge to handle, and it involves managing multiple touchpoints and delivering exceptional human support, without sacrificing efficiency.

Agility is a great benchmark in digital marketing, but a robust Content Management System (CMS) isn’t just about rapid flexibility — it's also about fortifying security and stability. CoreMedia occupies a unique space in this sphere, not just for its rapid content deployment but for a commitment to a secure and stable content management approach that’s essential for global brands. With great partners like Arvato Systems, Babiel, Bitgrip, Telekom MMS, Init, and Creatision, CoreMedia continues to demonstrate its ability to deliver the most secure and stable content solutions that drive agile growth.

The days when business success was solely about numbers and statistics are long gone. Today, it’s about creating experiences that delight not only customers but everyone, including users, partners, and employees. The ever-evolving digital landscape has given rise to the concept of Total Experience (TX), which is revolutionizing how brands interact with these groups of stakeholders. In this article, we explore this concept and why it's more than just a trendy buzzword.

Many readers enjoyed our previous post, “5 More Tips and Tricks for CoreMedia Studio Users”. Here are five additional tips, tricks, and shortcuts!

As a marketer, I have been thinking a LOT about what 2022 will hold as I put pen to paper on next year’s marketing plan. Most every marketer I know is in the same mode. And as I look forward, I always try to take some time to look back.

When the pandemic hit last year, consumer shopping trends drastically shifted. Pre-pandemic businesses were already moving to digital platforms, but the pandemic was a true forcing function. When the world shut down in March 2020, we were told it would only be a 3-week quarantine, which I, like many others, naively believed.

In this third and final post, I want to analyze the strategic business benefits of sophisticated content and experience management for global brands. Because when combined, these can have a major impact on a brand’s ability to compete effectively.

The first post in this three part series focused on the origin of CoreMedia Content Cloud and the ways it empowers brands to orchestrate iconic experiences at scale. In this second post, I want to dive deeper into the technology behind it.

Here at CoreMedia, we’re proud of our product, our employees and - most of all - our clients. We believe that we have a truly unique set of technologies that allow our clients to differentiate and become global leaders in their respective markets.