Barbara Eigner
With the introduction of chatbots like OpenAI's ubiquitous ChatGPT, artificial intelligence (AI) has already ingrained itself in our daily lives. This also unveiled new opportunities for brands to engage with their customers. With this advancement comes responsibility, and it's up to organizations to ensure AI is used in a way that is advantageous to society.
That's why we're excited to introduce you to the RAISE Alliance. RAISE stands for Responsible AI Stewardship and Education, and the Alliance is an independent initiative dedicated to the goal of advancing AI use that is open and inclusive.
Responsible AI Stewardship and Education
As AI becomes increasingly prevalent, we aim to educate marketers on the latest developments, best practices, and ethical considerations of AI. The RAISE Alliance facilitates discussion and knowledge-sharing among members, empowering them to better understand AI and provides brands with a better understanding of the many ways to ethically and effectively implement AI.
The RAISE Alliance's fundamental tenet is that AI has the potential to be a potent force for good in the world. There are, however, a number of structural problems posed by the growth of AI. If we want to make progress, certain issues—from worries about job displacement to questions about bias and discrimination—need to be addressed in order to realize the full potential of AI.
Tackling potential problems posed by AI head on
This is where the RAISE Alliance comes in. We believe that AI as a support tool has massive potential to improve workflows. We strive to increase awareness of artificial intelligence (AI) in marketing, create a deeper knowledge of how it applies to brands, and assist businesses in using AI ethically in the pursuit of greater creativity and efficiency — for the benefit of all.
We're also committed to spreading AI literacy, in order to protect both brands and consumers from the potential for misuse or misinformation. The RAISE Alliance shares insights, best practices, and thought leadership from tis members, to provide brands with a better understanding of the many ways to ethically and effectively implement AI.
Join the RAISE Alliance
So, what's next for AI? The coming months and years will see continued growth and development in the field, but there are several key areas that will likely be the focus of much attention.
There is a need for ongoing dialogue and collaboration as AI usage becomes more widespread. It's essential that we continue to discuss and debate the best ways to ensure that it is used in a way that benefits society as a whole and the RAISE Alliance is well-positioned to contribute to these efforts.
As we look to the future, it's clear that AI will continue to transform the way we live, work, and interact with the world around us. If you're passionate about AI and its potential to make the world a better place, we encourage you to get involved with the RAISE Alliance and join this global effort to promote responsible AI for social empowerment.
By becoming a member, you'll have the opportunity to connect with other AI experts and enthusiasts from global companie, share your insights and ideas, and contribute to a global effort to promote responsible AI.
We’re excited for what the future holds, and we hope you'll join us in RAISE-ing the bar!
