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Sören Stamer, CEO
Sören Stamer
Managing Director

Sören has over 20 years of experience as a CEO in the software business. He co-founded CoreMedia with his college professors, and has led the company through startup phase, growth and global expansion.

Wafe Surfer

Thoughts on Strategy: Catching the Wave

One way to think about business strategy is to think about surfing waves. Every iconic brand and every successful hidden champion was able to catch a powerful wave at just the right time.

Sören Stamer, CEO

Sören Stamer

Apple Store

How to Build an Iconic Online Flagship Store

When you think of luxury, what comes to mind? A luxury car like a Ferrari or Lamborghini? Flying first class to Bora Bora? Or maybe it’s finally getting your hands on that Vitamix you’ve been eyeing since last Christmas.

Sören Stamer, CEO

Sören Stamer

Agile, Fast & Iconic: The Future of Brands

Agile, Fast & Iconic: The Future of Brands

Let’s talk about the future. Because we all have to live in it.

Without a doubt, things will be pretty different – not just different from today but also different from what we expect them to be.

Sören Stamer, CEO

Sören Stamer

Customer Experience

How Iconic Brands Excite with Superior Customer Experiences

There is a fundamental tension that many organizations have to balance: pursuing efficiency on one side and being iconic on the other. This underlying tension has far-reaching consequences for brand executives and for technology strategy. And it shapes the related market for customer experience technology.

Sören Stamer, CEO

Sören Stamer

IPad Hand

Why Your Brand Needs Best-of-Breed Marketing Tech

The first post in this three part series focused on the origin of CoreMedia Content Cloud and the ways it empowers brands to orchestrate iconic experiences at scale. In this second post, I want to dive deeper into the technology behind it.

Sören Stamer, CEO

Sören Stamer

Why Your Brand Deserves the Best, and Then Some

Why Your Brand Deserves the Best, and Then Some

Today, a brand’s value is more than just an image or reputation, it’s a sum of experiences and interactions that happen each and every second all around the globe. And for many companies, their brand is already their most valuable asset.

Sören Stamer, CEO

Sören Stamer

Achieving Measurable Business Results for Your Brand

Achieving Measurable Business Results for Your Brand

In this third and final post, I want to analyze the strategic business benefits of sophisticated content and experience management for global brands. Because when combined, these can have a major impact on a brand’s ability to compete effectively.

Sören Stamer, CEO

Sören Stamer

What is High-Velocity Marketing

What is High-Velocity Marketing?

Some things are truly inevitable. They stand out from the churn and unpredictability of daily life. And one of those things is a trend I’d like to call “High-Velocity Marketing”.

Sören Stamer, CEO

Sören Stamer

Brands Communicate in Multiple Languages Simultaneously and Governments Must Do the Same to Save Lives

Brands Communicate in Multiple Languages Simultaneously and Governments Must Do the Same to Save Lives

Imagine you run a major country and a pandemic hits. You move quickly and assemble the right experts. They develop a detailed plan for responding and you get all government agencies aligned. Then it’s time to instruct and convince the public. You give a convincing and honest speech on prime time TV. Newspapers report it and your call to action is trending on social media. To make sure citizens can find all necessary information, you provide a comprehensive digital guide, an app and multiple websites.

Sören Stamer, CEO

Sören Stamer

What Do Iconic Experiences Require

What Do Iconic Experiences Require?

Here at CoreMedia, we’re proud of our product, our employees and - most of all - our clients. We believe that we have a truly unique set of technologies that allow our clients to differentiate and become global leaders in their respective markets.

Sören Stamer, CEO

Sören Stamer

Learnings from Salesforce Connections 2018

Learnings from Salesforce Connections 2018

For three days the halls were full of happy faces. Around 8.000 customers and partner plus 2.000 Salesforce employees shared many smiles. They might have been inspired by the huge banners featuring smiling client executives from Adidas, Ticketmaster and others everywhere. Anyway, the place was very much alive and full of a winning attitude.

Sören Stamer, CEO

Sören Stamer

What if Google and Facebook got it all wrong?

What if Google and Facebook got it all wrong?

Google and Facebook are without any doubt two of the greatest entrepreneurial success stories of the digital age. Both companies serve billions of users. They provide various services directly and are critical enablers of countless third party services. Both companies have unimaginable technical and financial capabilities. They are the winners of our era. The caught an enormous wave and surfed it well. But what if they got the core of their business wrong?

Sören Stamer, CEO

Sören Stamer

Going Beyond Analyst Expectations

Going Beyond Analyst Expectations

Last month, Forrester Research released its latest Wave for Web CMS. We’re excited to be included in this year’s report: It’s a first for CoreMedia Content Cloud, and that’s reason to celebrate.We think it’s great that our strategy to deliver “The Best CMS for Commerce” is finally making an impact on the broader analyst community.

Sören Stamer, CEO

Sören Stamer

CoreMedia Hackathon “The Future of Commerce” – The Origin of a Theme

CoreMedia Hackathon “The Future of Commerce” – The Origin of a Theme

At this year’s NRF Big Show in New York City, I noticed a significant change compared to the year before. The overall mood within the Retail industry felt more upbeat than in 2017. Retail and brand executives seemed committed to embrace change and more determined to play an active role in shaping the future of the industry.

Sören Stamer, CEO

Sören Stamer

20230223_Blog

Cracking the code: how conversational AI is hacking human behavior

Last week, we got a glimpse into our future: AI armed with emotions. Imagine the most convincing traveling salesman, the most charming person, the best listener, the most seductive flirt, the most cunning tactician, and the most intimidating bully — and now imagine them all in one. That is what conversational AI might bring to the table. Are we ready for it? 

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AI
Sören Stamer, CEO

Sören Stamer

Stage 1: Fragmented: Multiple Channels

You’re a digital dinosaur!

You have a beautiful website, but with fragmented digital experiences, you run the risk of extinction.

It’s time to evolve.

Your audiences want a seamless experience, no matter what's happening behind the scenes. When your experience is different or difficult, it’s important to start with the basics, such as cultivating a holistic approach to online digital experiences. Realign your teams, platforms, processes, goals, and metrics around a comprehensive view of the online experience. Focus on the end-to-end customer journey cutting across channels, desktop and mobile.

separate channels animation circle t-rex dinosaur square
Stage 2: Integrated: Multiple channels

You’re a fish!

Signs of exciting life are starting to form. Your DX is responsive and adaptive but it’s not quite personalized yet.

Keep swimming!

The integration of your brand content across every touchpoint (website, online store, social media, emails, apps, point of sale) creates immersive experiences. These flagship sites combine content-rich brand experiences with immediate conversion capabilities. Business teams and marketing are closely aligned. However, while the digital experience is responsive and adaptive, it’s not yet personalized.

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Stage 3: Instant: Global expansion

You’re a crocodile!

You’re taking it global. Speed and scalability are key and just like a crocodile, you’re fast…but you’re clumsy.

Oh snap!

In this stage, the online digital experience becomes completely dynamic. You need content that is global, yet relevant, with plenty of local insights: Who is the user? Are they using a mobile phone? Is it raining where they are? Is it snowing? If it is, maybe they need warm, waterproof boots. All of this contextualized information creates a better user experience. With one global orchestration, you’re able to adapt everything, in whatever country or language you choose – while keeping turnaround times low. So keep evolving.

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Stage 4: Dynamic: Real time personalization

You’re a lion!

You’re reaching more customers in more countries and languages than ever before, and now you’re finally hunting and collecting info with precision.

But you can do more to keep your brand roaring!

As you graduate to the Instant level, you’re able to rapidly update everything - not just in one language and for one country, but in 20 languages and for 100 countries. Speed and scalability are key, driven by the need to roll out global campaigns in all languages and all touchpoints and make updates in minutes or hours, not weeks. But there’s still more to do to reach nirvana.

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Stage 5: Immersive: Elevated experiences

You’re Captain Content!

You’ve done it! You have opposable thumbs AND you’re saving the world with your seamless, elevated customer experiences.

You're a superhero in the digital space.

Your digital world and your physical world are blending together in the most complementary way possible. When shoppers visit your store, they’ll be greeted with their pre-selected products. Language changes dynamically depending on country of origin – it's like the whole store was set up just for your one specific customer.

In this final stage, your customer experience is truly immersive and superior, and your flagship store merges your physical and digital world into one, with a truly personalized individual experience.

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