CoreMedia Blog

We think that CoreMedia Content Cloud is the best, most flexible, CMS and DXP on the market. But that doesn't mean that we're content to rest on our laurels. We're continually enhancing and extending our software with new features, bug fixes, partner solutions, and world-class integrations.

These days more of us are working from home and doing more shopping from home. Even with the exciting accomplishment of creating not only one, but multiple vaccines, it will take a while until things are “back to normal.” People even say that many of the changes we’ve made during the global pandemic will stick.

Providing an outstanding digital shopping experience has long been the holy grail of retail. But with the persistence of Covid-19, that quest has taken on new urgency. The reimagining of the in-store experience for a mobile-first approach – and, by extension, the rethinking of websites and storefronts –  has forced a tremendous amount of creativity.

Remember when web servers were essentially a metal box with a fixed IP? When web content management meant copy-pasting indecipherable bits of text from the HTML tab in Microsoft Frontpage? And when Amazon’s homepage looked like this in your browser?

With the world still in the grip of a global pandemic, it’s clear that life as we know it has drastically changed. Covid-19 now looks like it will be with us for a long time. And the implications for the business world are only just starting to become clear.

In an unprecedented development… That's how so many news stories start these days, with every one a reminder of just how fast change can come — and how dramatically. And so many assumptions about the world previously considered safe or essential no longer hold true.

Marketers, listen up. Our goal is to achieve the highest possible conversion rates on our website, right? So we know a good user experience is crucial. We also know that relevant content improves the user experience, and that by better appealing to our target audience we can increase conversions.

For some time, “headless” has been the hottest trend in Content Management Systems (CMS). And for a very good reason. A headless architecture allows enterprises to separate content data from the frontend display, splitting up the frontend and backend, and therefore paving the way for an agile, microservice-based architecture.

Over the last few years, CoreMedia Content Cloud has integrated with every major eCommerce system on the market. Some of these are delivered as a bundled product (including Salesforce Commerce Cloud, SAP Commerce Cloud and HCL Commerce) while others are implemented on a project level (including Elastic Path, Magento, Spryker and a variety of homegrown systems).

For retailers around the world, having a dynamic virtual storefront is essential. Especially so during these days of lockdown, when online has been the only way brands can sell. And just like with brick-and-mortar stores, the presentation of products is a key factor in the buying decision. So it makes good sense that brands are looking at the best way to revamp their stores with both a functional and visually appealing frontend.