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Jochen Toppe
VP Sales and Customer Success Americas

former VP Sales and Customer Success Americas Jochen Toppe was responsible for sales and customer success in America. Jochen joined CoreMedia from Razorfish, one of the world’s largest interactive agencies, where he helped develop Fluent™, a SaaS platform providing global enterprise marketing clients a turnkey solution to target, distribute and manage multi-channel digital campaigns and experiences.

The Case for Content and Commerce in B2B

The Case for Content and Commerce in B2B

All too often, a client or prospect asks me about the ROI for a content-driven web experience.

In B2C, the traditional setup is to have a marketing/campaign site then a separate shop/commerce site – often with a big drop-off in traffic between them. Eliminate that gap, factor in additional traffic on shoppable pages, and there’s your case: without campaign content, you’re missing a valuable SEO- and brand-building tool.

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Jochen Toppe

IBM Watson Commerce V9 and Beyond

IBM Watson Commerce V9 and Beyond

Migrating to WebSphere Commerce V9The latest version of WebSphere Commerce has been long anticipated. A lot of major architectural changes bring the platform into a new era, but also include a lot of challenges for those updating.

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Jochen Toppe

Adobe's Appetite: Thoughts on the Magento Purchase

Adobe's Appetite: Thoughts on the Magento Purchase

Now that it's been few days since Adobe's acquisition of Magento, I wanted to share some thoughts.

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Jochen Toppe

Blockchain and Content Marketing

Blockchain and Content Management

This is not another boring blockchain article. At least I hope not.Everyone is talking about blockchain, and there are many organizations experimenting with the technology, setting up internal think tanks or at least small teams to evaluate the technology. At the J. Boye CMS Expert group, we’ve been talking a lot about how this might impact the CMS ecosystem. But has anyone come up with the killer use case yet?

Raetzke_COREMEDIA_13684_Jochen-Toppe_retu

Jochen Toppe

Stage 1: Fragmented: Multiple Channels

You’re a digital dinosaur!

You have a beautiful website, but with fragmented digital experiences, you run the risk of extinction.

It’s time to evolve.

Your audiences want a seamless experience, no matter what's happening behind the scenes. When your experience is different or difficult, it’s important to start with the basics, such as cultivating a holistic approach to online digital experiences. Realign your teams, platforms, processes, goals, and metrics around a comprehensive view of the online experience. Focus on the end-to-end customer journey cutting across channels, desktop and mobile.

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Stage 2: Integrated: Multiple channels

You’re a fish!

Signs of exciting life are starting to form. Your DX is responsive and adaptive but it’s not quite personalized yet.

Keep swimming!

The integration of your brand content across every touchpoint (website, online store, social media, emails, apps, point of sale) creates immersive experiences. These flagship sites combine content-rich brand experiences with immediate conversion capabilities. Business teams and marketing are closely aligned. However, while the digital experience is responsive and adaptive, it’s not yet personalized.

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Stage 3: Instant: Global expansion

You’re a crocodile!

You’re taking it global. Speed and scalability are key and just like a crocodile, you’re fast…but you’re clumsy.

Oh snap!

In this stage, the online digital experience becomes completely dynamic. You need content that is global, yet relevant, with plenty of local insights: Who is the user? Are they using a mobile phone? Is it raining where they are? Is it snowing? If it is, maybe they need warm, waterproof boots. All of this contextualized information creates a better user experience. With one global orchestration, you’re able to adapt everything, in whatever country or language you choose – while keeping turnaround times low. So keep evolving.

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Stage 4: Dynamic: Real time personalization

You’re a lion!

You’re reaching more customers in more countries and languages than ever before, and now you’re finally hunting and collecting info with precision.

But you can do more to keep your brand roaring!

As you graduate to the Instant level, you’re able to rapidly update everything - not just in one language and for one country, but in 20 languages and for 100 countries. Speed and scalability are key, driven by the need to roll out global campaigns in all languages and all touchpoints and make updates in minutes or hours, not weeks. But there’s still more to do to reach nirvana.

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Stage 5: Immersive: Elevated experiences

You’re Captain Content!

You’ve done it! You have opposable thumbs AND you’re saving the world with your seamless, elevated customer experiences.

You're a superhero in the digital space.

Your digital world and your physical world are blending together in the most complementary way possible. When shoppers visit your store, they’ll be greeted with their pre-selected products. Language changes dynamically depending on country of origin – it's like the whole store was set up just for your one specific customer.

In this final stage, your customer experience is truly immersive and superior, and your flagship store merges your physical and digital world into one, with a truly personalized individual experience.

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