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CoreMedia Blog

Recommended Read #8: Chatbots

Recommended Read #8: Chatbots

We’re all spending a lot more time talking online – but an increasing number of those conversations are not with other people. Whether you love them or hate them, bots are clearly the future when it comes to online interactions.

Doug Heise, VP Marketing

Doug Heise

Four Things You May Not Know About API-First Commerce

Four Things You May Not Know About API-First Commerce

API-first commerce, a.k.a. “headless commerce” is quickly becoming the talk among many commerce teams. It offers a seamless way to go beyond the traditional webstore to shoppable videos, kiosks, magic mirrors, Alexa, virtual and augmented reality use cases. In fact, there are trailblazing early adopters that use API-first commerce for checkout via Facebook chatbot.

Ana Milevskaja

Ana Milevskaja

A Closer Look at Analyst Reports

A Closer Look at Analyst Reports

Hot off the presses and always a hot topic, the 2018 Gartner Magic Quadrant (MQ) for Web Content Management (WCM) is out and sure to generate buzz. Because there's nothing more important to enterprises these days than their website, and nothing's more important on a website than content.

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Knud Kegel

Syncing Content with Content Hub

Syncing Content with Content Hub

Did you make it to CoreMedia's Developer Conference this year? If you didn't, well, you definitely missed out. If you did, you might remember our little competition for our Labs platform: We asked the community for ideas for useful and cool features they'd like to see in Labs, and promised that the best idea would actually get implemented.

Supercharging Salesforce Commerce Cloud - 5 Tips

Supercharging Salesforce Commerce Cloud - 5 Tips

Salesforce Commerce Cloud customers have access to one of the most user-friendly and powerful eCommerce solutions on the market. According to Forrester, Salesforce’s suite of tools provides the “best fit for retailers looking for a strong, highly scalable, cloud-based commerce platform.”We agree. But is it enough on its own?Don’t get us wrong: We love Salesforce Commerce Cloud.

Doug Heise, VP Marketing

Doug Heise

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Recommended Read #7: The Future of Online Fashion

Though initially slow to embrace eCommerce, luxury retailers are catching up fast. In fact, some of the most exciting innovation has been happening in this sector recently, as major fashion brands seek to create immersive customer experiences that amplify and enhance traditional in-store transactions.

Don Hoffman

Don Hoffman

10 Elements of Successful IT Projects Title Picture

10 Elements of Successful IT Projects

Why do so many digital projects fail? Surprisingly, the reason often has less to do with inadequate technology or tight budgets, and more with lack of planning, poor communication, or simply having the wrong attitude.
Through my work as an IT consultant, I’ve worked on many digital projects and I’ve identified the top ten factors that help teams achieve project goals on time and on budget.

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Timmo Köhler

Timmo Köhler

Blockchain and Content Marketing

Blockchain and Content Management

This is not another boring blockchain article. At least I hope not.Everyone is talking about blockchain, and there are many organizations experimenting with the technology, setting up internal think tanks or at least small teams to evaluate the technology. At the J. Boye CMS Expert group, we’ve been talking a lot about how this might impact the CMS ecosystem. But has anyone come up with the killer use case yet?

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Jochen Toppe

My impressions from K5 FUTURE RETAIL Conference

My impressions from K5 FUTURE RETAIL Conference

This year CoreMedia participated for the first time as an exhibitor at the K5 FUTURE RETAIL conference in Berlin on July 3 & 4.The event, which was held at the ESTREL Hotel and Conference center in Berlin, attracted around 3000 visitors, more than 100 exhibitors and more than 150 speakers, making it one of the largest e-commerce related events in Germany.

A Collaboration Journey

A Collaboration Journey

A 48-hour hackathon transformed an idea-concepting and coding event into an unexpected collaboration journey between two global technology brands, CoreMedia and Siteimprove.

The result was not only a shiny, new integration that performs unlike any other Siteimprove has offered to date, but it was also the formation of a deeper partnership now on course to a broader integration between the two platforms.

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Nicolai Munch Andersen

Our team of experts are your team of experts

Get to know CoreMedia with a personal introduction from an expert.

What you’ll get

  • Explore key features relevant to you
  • See how businesses like yours have grown with CoreMedia
  • Guidance on changing platforms like a pro
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Explore and learn with our resources
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Smart content management

Surprise and delight customers with iconic content everywhere, all the time.

  • Preview in-context before publishing
  • Unlock the power of your teams with workflow and scheduling
  • Keep it compliant with built-in DAM
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Personalized experiences

Nurture customers with personalized experiences at every opportunity.

  • Omnichannel customer targeting
  • Link customer data platforms to leverage audience insight
  • Integrate artificial intelligence driven hyper-personalization
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Real-time conversations

Convert visitors into buyers with conversational experiences, contextual content and a human touch.

  • Guide customers through their buying journey using video shopping, chatbot, live chat and more 
  • Manage all calls and gain insights into interactions from web to contact center
  • Prioritize contacts and let high-value users talk to real people, to maximize ROI
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Inspirational commerce

Grow your business by connecting the buying journey and converting sales.

  • Built-in connectors for Salesforce, SAP, HCL, Elastic Path, Spryker and more
  • Integrate live product feeds at a global scale
  • Turn rich media into one click shoppable content 
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How digitally evolved are you?

Evolution is adaptation to change. Will you survive?

Keeping up in a fast-paced digital world can be a struggle. Whether your business is still stuck in prehistoric times, or already fully-evolved, finding out where you fall on the Digital Evolution Model will help you stay competitive.

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Stage 1: Fragmented: Multiple Channels

You’re a digital dinosaur!

You have a beautiful website, but with fragmented digital experiences, you run the risk of extinction.

It’s time to evolve.

Your audiences want a seamless experience, no matter what's happening behind the scenes. When your experience is different or difficult, it’s important to start with the basics, such as cultivating a holistic approach to online digital experiences. Realign your teams, platforms, processes, goals, and metrics around a comprehensive view of the online experience. Focus on the end-to-end customer journey cutting across channels, desktop and mobile.

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Stage 2: Integrated: Multiple channels

You’re a fish!

Signs of exciting life are starting to form. Your DX is responsive and adaptive but it’s not quite personalized yet.

Keep swimming!

The integration of your brand content across every touchpoint (website, online store, social media, emails, apps, point of sale) creates immersive experiences. These flagship sites combine content-rich brand experiences with immediate conversion capabilities. Business teams and marketing are closely aligned. However, while the digital experience is responsive and adaptive, it’s not yet personalized.

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Stage 3: Instant: Global expansion

You’re a crocodile!

You’re taking it global. Speed and scalability are key and just like a crocodile, you’re fast…but you’re clumsy.

Oh snap!

In this stage, the online digital experience becomes completely dynamic. You need content that is global, yet relevant, with plenty of local insights: Who is the user? Are they using a mobile phone? Is it raining where they are? Is it snowing? If it is, maybe they need warm, waterproof boots. All of this contextualized information creates a better user experience. With one global orchestration, you’re able to adapt everything, in whatever country or language you choose – while keeping turnaround times low. So keep evolving.

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Stage 4: Dynamic: Real time personalization

You’re a lion!

You’re reaching more customers in more countries and languages than ever before, and now you’re finally hunting and collecting info with precision.

But you can do more to keep your brand roaring!

As you graduate to the Instant level, you’re able to rapidly update everything - not just in one language and for one country, but in 20 languages and for 100 countries. Speed and scalability are key, driven by the need to roll out global campaigns in all languages and all touchpoints and make updates in minutes or hours, not weeks. But there’s still more to do to reach nirvana.

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Stage 5: Immersive: Elevated experiences

You’re Captain Content!

You’ve done it! You have opposable thumbs AND you’re saving the world with your seamless, elevated customer experiences.

You're a superhero in the digital space.

Your digital world and your physical world are blending together in the most complementary way possible. When shoppers visit your store, they’ll be greeted with their pre-selected products. Language changes dynamically depending on country of origin – it's like the whole store was set up just for your one specific customer.

In this final stage, your customer experience is truly immersive and superior, and your flagship store merges your physical and digital world into one, with a truly personalized individual experience.

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