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CoreMedia Blog

Recommended Read #6: B2B eCommerce

Recommended Read #6: B2B eCommerce

As modern consumers, we have long been used to living in a world where online purchases are part of our everyday life. We order everything online – from books and toiletries – to gifts and groceries. As Amazon gobbles up companies like Whole Foods, even traditional brick and mortar stores are experiencing a fundamental sea change that promes to merge physical and digital shopping into a single experience.

Doug Heise, VP Marketing

Doug Heise

Integrating the Cloudinary Media Library

Integrating the Cloudinary Media Library

When we talk to our customers, we hear an increasing need to create, compose, and preview digital experiences based on content sourced from different repositories and systems. For example, editors need an easy way to work with all available content sources, such as product catalogues, videos, text, and images.

Kartsten Reuter, SVP Product Management

Karsten Reuter

Learnings from Salesforce Connections 2018

Learnings from Salesforce Connections 2018

For three days the halls were full of happy faces. Around 8.000 customers and partner plus 2.000 Salesforce employees shared many smiles. They might have been inspired by the huge banners featuring smiling client executives from Adidas, Ticketmaster and others everywhere. Anyway, the place was very much alive and full of a winning attitude.

Sören Stamer, CEO

Sören Stamer

DX Technology Buyers Embrace Agility

DX Technology Buyers Embrace Agility

In early 2018, Digital Clarity Group undertook a major research program aimed at understanding how organizations approach their digital experience platforms (DXPs) – those collections of technologies that they use to create, orchestrate, and manage the digital experience (DX) delivered to customers, prospects, employees, and other stakeholders. We published the findings in a new report entitled Digital Experience Platforms: Buyer Trends, Preferences, and Strategies, available from DCG and from CoreMedia, a sponsor of the research.

Mary_Laplante

Mary Laplante

Adobe's Appetite: Thoughts on the Magento Purchase

Adobe's Appetite: Thoughts on the Magento Purchase

Now that it's been few days since Adobe's acquisition of Magento, I wanted to share some thoughts.

Raetzke_COREMEDIA_13684_Jochen-Toppe_retu

Jochen Toppe

Shoptalk 2018: From Retail Apocalypse to Retail Renaissance

A Tale of Two Shows

The annual convention calendar for retailers was once a wild and wooly landscape full of shows both big and small – most with the word “Shop” in their title.

Many of those shows still exist, but few can rival the two leading players: the (awkwardly named) stalwart, the National Retail Federation's (NRF) Big Show, and the hip upstart, Shoptalk.

Doug Heise, VP Marketing

Doug Heise

Jack in the Box: A Security Bug Story

Jack in the Box: A Security Bug Story

Let me tell you the story of a security bug.

To harden our CMS against XXE attacks, we were implementing the procedures proposed by OWASP. This worked nicely for the deployed software but we ran into one case in which the XXE prevention simply did not seem to work when running a test. Fearing that the approach was somehow broken despite the reputable source, we did a root causes analysis. We found that the transformer factory was correctly configured to avoid inline DTDs and when creating a SAX parser internally it would also pass plausible security features to the parser. However, the parser did not understand the relevant security features, because it implemented an older JAXP version, in which other features had to be used for avoiding XXE attacks. The transformer factory on the other hand, expected a modern SAX parser to be generated, unaware that a JAXP plugin jar might replace the parser, but not the transformer factory implementation.

Olaf Kummer

Olaf Kummer

Recommended Read #5: The End of Privacy?

Recommended Read #5: The End of Privacy?

Now that the EU’s new digital privacy laws have launched and with the ongoing scandal at Facebook over the Cambridge Analytica revelations, it seems like a great time to get up to speed on the latest news in the world of digital privacy and data protection.

Doug Heise, VP Marketing

Doug Heise

Seven Ways A.I. Will Impact Retail

Seven Ways A.I. Will Impact Retail

Is the beginning of widespread Artificial Intelligence (AI) finally here? Seemingly every day brings some big announcement, from breakthrough findings in ALS research generated by AI data mining to AI-powered phone calls that sound convincingly human (Google’s Duplex).

Don Hoffman

Don Hoffman

Piece Puzzle

The Missing Piece: A New Vision for Digital Experience Platforms

It’s all about the experienceMost savvy brands and retailers recognize that great content is at the core of every great online experience. That’s true today and it will remain true in the future. But building and delivering consistent, compelling experiences to consumers across multiple channels and devices is more complicated than ever.

Doug Heise, VP Marketing

Doug Heise

Our team of experts are your team of experts

Get to know CoreMedia with a personal introduction from an expert.

What you’ll get

  • Explore key features relevant to you
  • See how businesses like yours have grown with CoreMedia
  • Guidance on changing platforms like a pro
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Explore and learn with our resources
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Smart content management

Surprise and delight customers with iconic content everywhere, all the time.

  • Preview in-context before publishing
  • Unlock the power of your teams with workflow and scheduling
  • Keep it compliant with built-in DAM
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Personalized experiences

Nurture customers with personalized experiences at every opportunity.

  • Omnichannel customer targeting
  • Link customer data platforms to leverage audience insight
  • Integrate artificial intelligence driven hyper-personalization
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Real-time conversations

Convert visitors into buyers with conversational experiences, contextual content and a human touch.

  • Guide customers through their buying journey using video shopping, chatbot, live chat and more 
  • Manage all calls and gain insights into interactions from web to contact center
  • Prioritize contacts and let high-value users talk to real people, to maximize ROI
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Inspirational commerce

Grow your business by connecting the buying journey and converting sales.

  • Built-in connectors for Salesforce, SAP, HCL, Elastic Path, Spryker and more
  • Integrate live product feeds at a global scale
  • Turn rich media into one click shoppable content 
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How digitally evolved are you?

Evolution is adaptation to change. Will you survive?

Keeping up in a fast-paced digital world can be a struggle. Whether your business is still stuck in prehistoric times, or already fully-evolved, finding out where you fall on the Digital Evolution Model will help you stay competitive.

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Stage 1: Fragmented: Multiple Channels

You’re a digital dinosaur!

You have a beautiful website, but with fragmented digital experiences, you run the risk of extinction.

It’s time to evolve.

Your audiences want a seamless experience, no matter what's happening behind the scenes. When your experience is different or difficult, it’s important to start with the basics, such as cultivating a holistic approach to online digital experiences. Realign your teams, platforms, processes, goals, and metrics around a comprehensive view of the online experience. Focus on the end-to-end customer journey cutting across channels, desktop and mobile.

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Stage 2: Integrated: Multiple channels

You’re a fish!

Signs of exciting life are starting to form. Your DX is responsive and adaptive but it’s not quite personalized yet.

Keep swimming!

The integration of your brand content across every touchpoint (website, online store, social media, emails, apps, point of sale) creates immersive experiences. These flagship sites combine content-rich brand experiences with immediate conversion capabilities. Business teams and marketing are closely aligned. However, while the digital experience is responsive and adaptive, it’s not yet personalized.

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Stage 3: Instant: Global expansion

You’re a crocodile!

You’re taking it global. Speed and scalability are key and just like a crocodile, you’re fast…but you’re clumsy.

Oh snap!

In this stage, the online digital experience becomes completely dynamic. You need content that is global, yet relevant, with plenty of local insights: Who is the user? Are they using a mobile phone? Is it raining where they are? Is it snowing? If it is, maybe they need warm, waterproof boots. All of this contextualized information creates a better user experience. With one global orchestration, you’re able to adapt everything, in whatever country or language you choose – while keeping turnaround times low. So keep evolving.

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Stage 4: Dynamic: Real time personalization

You’re a lion!

You’re reaching more customers in more countries and languages than ever before, and now you’re finally hunting and collecting info with precision.

But you can do more to keep your brand roaring!

As you graduate to the Instant level, you’re able to rapidly update everything - not just in one language and for one country, but in 20 languages and for 100 countries. Speed and scalability are key, driven by the need to roll out global campaigns in all languages and all touchpoints and make updates in minutes or hours, not weeks. But there’s still more to do to reach nirvana.

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Stage 5: Immersive: Elevated experiences

You’re Captain Content!

You’ve done it! You have opposable thumbs AND you’re saving the world with your seamless, elevated customer experiences.

You're a superhero in the digital space.

Your digital world and your physical world are blending together in the most complementary way possible. When shoppers visit your store, they’ll be greeted with their pre-selected products. Language changes dynamically depending on country of origin – it's like the whole store was set up just for your one specific customer.

In this final stage, your customer experience is truly immersive and superior, and your flagship store merges your physical and digital world into one, with a truly personalized individual experience.

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